Drive SaaS growth as Director of Growth and Demand Gen, owning GTM strategy and cross-functional initiatives to broaden market reach.

Responsibilities

• Go To Market Ownership: Understand and own the full marketing lifecycle.
• Go To Market Ownership: Develop and execute marketing strategies to drive revenue growth while collaborating closely with the Sales team.
• Go To Market Ownership: Align Marketing initiatives to closed revenue.
• Go To Market Ownership: Leverage B2C demand to drive B2B sales.
• Go To Market Ownership: Create a consistent outbound sales and marketing motion.
• Product Marketing: Customer Communication Strategy: Define and own a comprehensive communication framework across the customer and product journey, leveraging email, notifications, in-product prompts, and other channels to drive engagement and retention.
• Product Marketing: Product Expertise & Enablement: Serve as the go-to product expert, creating sales enablement materials, customer-facing content, and internal training programs to support customer success and sales teams.
• Product Marketing: Market Research & Customer Insights: Conduct user interviews, analyze customer needs, and gather market insights to inform messaging, positioning, and go-to-market strategies.
• Product Marketing: Thought Leadership & Advocacy: Represent Screencastify at conferences, industry events, and customer meetings, advocating for the brand and gathering insights to improve market positioning.
• Team Leadership and Coaching: Lead and inspire a small marketing team, providing guidance, strategy, mentorship, and constructive feedback.
• Team Leadership and Coaching: Implement coaching strategies to enhance the performance of the marketing team, fostering a collaborative and high-performance culture that drives increased sales, top of funnel traffic, and conversions.
• Strategic Planning: Work closely with the executive team to develop and execute strategic marketing plans aligned with the company's overall objectives.
• Strategic Planning: Drive initiatives to reach new accounts and expand the company's market share within the K-12 education sector while launching new campaigns to expand into new markets such as post-secondary education and corporate.
• Strategic Planning: Align our messaging and value proposition with market needs.
• Metrics and Reporting: Establish and monitor key performance indicators (KPIs).
• Metrics and Reporting: Provide regular, detailed reports on individual and team performance, identifying areas for improvement and success.
• Cross-functional Collaboration: Collaborate with product development, sales, and customer success teams to ensure alignment with company-wide initiatives.
• Cross-functional Collaboration: Act as a liaison between the marketing team and other departments to foster a cohesive and collaborative work environment.

Requirements

• Have proven experience as a successful Marketing Director in a SaaS environment driving growth.
• Demonstrate exceptional leadership and coaching skills with a track record of improving outcomes at each phase of the customer journey.
• Bring an entrepreneurial mindset with the ability to contribute to the development of marketing strategies and adapt to market changes.
• Have excellent communication, negotiation, and interpersonal skills.
• Are a self-driven problem solver with a results-oriented approach.
• Have experience with marketing a product in the Chrome Web Store.

Benefits

• 401(k) & Annual Performance Bonus Opportunity. We want to invest in present you and future you, which is why we offer a 401(k) match + Annual Performance Bonus opportunity.
• Flexible Time Off (FTO) Policy. We recognize that time off to rest and recharge is important. The Flexible Time Off Policy (FTO) is designed for our employees to do just that -- balance work and life while maintaining well-being.
• Parental Leave. Generous paid time off for parents to bond with the newest addition to their family!
• Medical, Dental, & Vision Insurance. We offer comprehensive health benefits, including medical, dental, and vision insurance. Plus, all employees receive a free One Medical membership.
• Divvy Bike Membership. If you’re in Chicago, take advantage of an annual Divvy membership -- on us.