Responsibilities

• Build a multi-channel organic social media strategy that prioritizes storytelling, ensuring the brand is a leading voice in the conversation.
• Lead the concepting and execution of high-impact, social-first campaigns and seasonal campaign storytelling that build brand love and drive organic reach.
• Partner with the Creative, Brand, PR and Copy teams to develop social content with exceptional taste and visual excellence, acting as the final eye for execution and brand DNA.
• Curate a sophisticated global influencer strategy, building an impactful inner circle of creators, celebrities, and niche tastemakers.
• Influence annual planning and seasonal creative process at the inception stage, ensuring social-first assets (organic and paid) are concepted and captured at the beginning of the season.
• Collaborate with global franchise partners and cross-functional teams and agency partners for impactful, synchronized global launches that drive buzz and conversation.
• Establish clear KPIs and benchmarks for social programming, utilizing social listening and advanced analytics to identify consumer gaps and optimize ROI.
• Oversee the global social and influencer budget and manage relationships with external social agencies, ensuring maximum efficiency and output.
• Partner cross functionally to execute social, launch events, and experiential activations that translate digital buzz into real-world brand relationships.

Requirements

• 12+ years of marketing experience, with at least 8+ years specifically leading Social Media and Influencer functions preferably within the fashion industry.
• A proven track record of driving creative social campaigns, talent and celebrity relationships.
• 5+ years of experience managing teams, with a history of developing individual contributors and leading collaborative, creative environments.
• Exceptional creative mind and taste.
• A social-first, viral thinker who is obsessed with social virality, trending aesthetics, and the mechanics of digital storytelling.
• Comprehensive knowledge of paid social, influencer seeding, and affiliate strategies, with a clear understanding of how to drive both awareness and conversion.
• Strong analytical abilities, with a track record of using data (CreatorIQ, Tribe Dynamics, Dash Hudson, etc.) to report on and optimize performance.
• Exceptional communication skills, with the ability to articulate a creative vision to senior stakeholders and navigate a complex, global organization.
• Entrepreneurial spirit with the ability to work through ambiguity and a desire to act as a change agent for the brand's digital presence.

Preferred

Benefits

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.