Responsibilities

• Strategy & Vision Define and own the global performance marketing strategy (across APAC, EMEA, Americas) across all paid channels (paid search, paid social, programmatic, display, retargeting, affiliate), aligned to pipeline, ARR, and CAC targets.
• Develop multi-year channel investment theses and roadmaps, translating business objectives into a scalable, testable media architecture.
• Serve as the executive-level performance marketing authority for quarterly planning, annual budgeting, and executive QBRs.
• Lead scenario planning and portfolio-level budget optimization, ensuring spend is continuously allocated to highest-ROI channels and cohorts.
• Revenue & Pipeline Ownership Own the paid media contribution to pipeline and MQL targets, managing an active demand funnel of $2M+ in potential revenue from marketing-qualified leads.
• Partner with Sales and Revenue Operations to ensure tight lead quality standards, SLA adherence, and MQL-to-opportunity conversion accountability.
• Drive a measurable 3:1 or greater ROI across the performance marketing portfolio, with clear attribution models and executive-ready performance narratives.
• Continuously optimize the full funnel—from impression to closed-won—identifying drop-off points, improving conversion architecture, and accelerating pipeline velocity.
• Team Leadership & Development Build, manage, and develop a global team of performance marketing managers, specialists, and agency/vendor partners.
• Set clear performance expectations, run structured career development conversations, and create a culture of accountability, experimentation, and continuous improvement with team members and the performance marketing agency.

Requirements

• 10+ years of performance marketing experience with deep expertise across paid search, paid social, programmatic, and demand generation; high-growth B2B SaaS or technology environments strongly preferred.
• 5a global people management role, with a demonstrated track record of hiring, developing, and retaining high-performing performance marketing talent.
• Proven ownership of $800K+ in annual paid media budgets with direct accountability for ROI; demonstrated achievement of 3:1 or greater return on performance marketing investment.
• Experience managing and optimizing a marketing-qualified lead pipeline of $2M+ in potential revenue, with close partnership with Sales on pipeline conversion and revenue attribution.
• Deep demonstrated proficiency with modern performance marketing platforms (Google Ads, LinkedIn, Meta, programmatic DSPs), analytics tools, and CRM/marketing automation systems (HubSpot preferred) and the use of AI to create, launch and optimization campaigns.
• Strong executive presence with demonstrated ability to influence C-suite stakeholders, present complex data narratives, and drive cross-functional alignment.
• Expert-level fluency in marketing attribution, measurement frameworks, incrementality testing, and performance analytics.
• Demonstrated Experience with AI-driven optimization tools, intent data platforms (e.g., ZoomInfo, Bombora), and account-based marketing (ABM) strategy.
• Proficient in Microsoft O365 applications like Teams, PowerPoint and Excel.
• Experience and comfort working in a fast-paced, fully remote environment

Preferred

• Experience scaling performance marketing in a global, multi-regional organization with localized campaign requirements.
• Ideally experience working in SaaS, HR tech and start-ups

Benefits

• The opportunity to work with a purpose — simplifying global expansion across borders and cultures
• A diverse and inclusive environment
• Country-specific benefits
• Flexible PTO
• Your birthday off and a day for you to volunteer and give back to the organization of your choice
• Generous Parental Leave Program
• Growth and development opportunities with access to a top learning content provider
• The opportunity to challenge yourself in a high-performing organization and leave each day knowing you have made an impact.