Responsibilities

• Lead the development of breakthrough go-to-market strategies and activation concepts aligned to Cadillac F1® Teams’s commercial objectives, brand positioning, and fan engagement ambitions
• Immerse deeply within prospective partner businesses to understand industry trends, commercial priorities, customer challenges, and growth opportunities, translating insights into strategically relevant partnership solutions
• Define and articulate how Cadillac F1® Team can deliver measurable business outcomes for partners, including brand awareness, customer engagement, B2B value creation, and revenue growth
• Leverage the combined strengths of General Motors, TWG Global, and Cadillac Formula 1® Team to create differentiated storytelling opportunities, integrated campaigns, and high-impact partnership platforms
• Develop innovative, award-worthy sponsorship activations, launch campaigns, and fan experiences that position Cadillac F1® at the forefront of global sport, entertainment, and culture
• Collaborate closely with internal creative, brand, marketing, and design teams to develop compelling pitches, presentations, and visually engaging commercial narratives
• Drive cross-functional collaboration across racing, partnerships, marketing, communications, and senior leadership teams to ensure seamless activation delivery and maximum partner value
• Maintain a strong understanding of Formula 1®, global fan culture, sponsorship trends, and emerging partnership opportunities to continuously evolve Cadillac F1®’s commercial offering

Requirements

• Significant experience in partnership strategy, sponsorship activation, brand partnerships, or commercial marketing within sport, entertainment, media, or global brands
• Deep understanding of Formula 1®, global sport sponsorship, fan engagement, and premium brand positioning
• Proven ability to develop commercially impactful partnership concepts that deliver measurable results for brands and stakeholders
• Strong strategic thinking and storytelling capabilities, with the ability to translate business challenges into innovative activation ideas
• Experience working cross-functionally within fast-paced, high-performance environments
• Excellent presentation, communication, and stakeholder management skills
• Creative mindset combined with strong commercial awareness and execution focus
• Passion for motorsport, innovation, and building globally recognised partnership platforms

Benefits

• including offering healthcare, generous time off and, as part of a global brand, huge potential for career development.