Director, Global Ninja Marketing at SharkNinja | Needham, MA | $133K/yr – $239K/yr

SharkNinja

Director, Global Ninja Marketing

Needham, MA (Hybrid)

$133K/yr – $239K/yrDirector/Executive8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own cross functional portfolio strategy and translate consumer insight into actionable growth and assortment decisions tied to retailer planning cycles.

Portfolio strategy ownership and cross functional alignment with product, pricing, and timelines to hit market share and profitability targets.
Insight to action: convert consumer, category, and competitive data into prioritised product and growth bets.
Go to market: orchestrate integrated launches and communications across packaging, PR, digital, and retail touchpoints.

Job Description

Drive Portfolio Strategy: Partner cross-functionally to define portfolio strategy and ensure product definition, pricing, cost structure, and timelines align with retailer planning cycles while delivering market share, revenue, and profitability targets.
Translate Insights into Action: Develop a deep understanding of consumer needs, category dynamics, pricing, positioning, purchase drivers, and the competitive landscape. Translate data and insights into actionable recommendations that drive product assortment, innovation priorities, and growth strategies.
Lead Go-to-Market Excellence: Collaborate with Product Development, Marketing Communications, Creative, and Marketing Services teams to develop and execute integrated launch and communication plans. Drive message development and execution across packaging, PR, retail, digital, social, and other consumer touchpoints.
Keep the Consumer Front and Center: Partner with Consumer Insights to identify and answer key strategic questions around product positioning, messaging, pricing, and communications. Leverage consumer and market insights to strengthen marketing effectiveness and inform business decisions.
Enable Retailer Success: Partner with Sales and Category Management teams to build compelling sell stories and commercial strategies. Communicate product value propositions and deliver category insights, consumer trends, assortment recommendations, pricing strategies, and promotional plans that support retailer growth.
Measure, Learn, and Improve: Evaluate business performance, marketing effectiveness, and launch outcomes. Identify opportunities for optimization and establish best practices that improve consumer engagement and commercial results across channels.

SharkNinja

SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.

Founded in 1994

Needham Heights, Massachusetts, USA

3.8K employees (726 in marketing)

www.sharkninja.com