Director, Global Marketing Operations, Campaign & Licensing

New York City, NY (Hybrid)

$148K/yr – $199K/yrDirector/Executive8+ years expFull time

Posted 1 day ago

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Job Summary

Own and coordinate Calvin Klein's Licensee program and cross-functional GTM efforts, translating strategic priorities into actionable plans, leading a global team of project managers, and guiding executive decision-making with visibility into timelines, risks, and resource needs.

  • Lead end-to-end GTM planning across calendars and cross-functional teams.
  • Govern tools adoption and project health dashboards for leadership.

Job Description

Responsibilities

  • Lead end-to-end GTM planning across seasonal and fiscal calendars - developing frameworks, cross-functional processes and workflows, and holding leaders and teams accountable to decisions and deadlines at each stage of the project or season
  • Define and evolve project methodologies that meet new and varying business needs - systemize scalable processes, tailoring approaches based on organizational complexity, and enabling adoption through team training
  • Govern the implementation, optimization, and adoption of key tools and platforms that support operational planning, workflow visibility, and project health dashboards for leadership
  • In partnership with line manager, contribute to executive leadership meetings with strategic operational insights, reporting, and recommendations to guide decision-making for the CMO
  • Facilitate and present in senior-level forums and large cross-functional planning sessions, aligning stakeholders on priorities and action plans
  • Own the cross-functional organization, coordination, timeline and project planning, and asset development process related to Calvin Klein’s Licensee business, in partnership with a dedicated Licensed Marketing team
  • Oversee execution and delivery across the portfolio of active projects led by reporting Project Management team - support in managing dependencies, removing roadblocks, and ensuring milestones, decisions, and/or deliverables are met each week
  • Implement and optimize systems and tools for project efficiency, enabling a digital-first, consumer-centric model for the CMO - ensuring greater transparency, agility to support business pivots, and individual-team accountability and adherence to deadlines
  • Translate strategic priorities into structured, actionable plans and resourcing approaches, aligning project execution with broader brand and organizational goals
  • Understand dependencies across functions to bring global 360 campaigns to life - proactively surface risks, streamline decision-making, and mitigate issues to protect timelines, budgets, and creative integrity

Requirements

  • 8-9+ years of experience in marketing operations, program/project management, or account management roles within creative-driven, fast-paced environments
  • Demonstrated experience working directly with creative teams - supporting concept-to-delivery workflows across brand, content, and production functions
  • Proven ability to lead and motivate teams in complex, matrixed organizations, with the confidence and emotional intelligence to navigate senior stakeholders and high-pressure environments
  • Understanding of the full go-to-market lifecycle - from product development through content creation and global marketing activation
  • Experience working in or supporting a large, global fashion or lifestyle brand is a plus
  • Bachelor’s degree in Marketing, Communications, Business, or equivalent work experience
  • Skilled at managing large-scale, cross-functional initiatives with shifting priorities, competing timelines, and multiple stakeholders across regions
  • Strong written and verbal communication skills; able to distill complexity, guide cross-functional conversations, and present effectively at the executive level
  • Proficient in workflow and project management tools such as Wrike, Asana, and Smartsheet, with working knowledge of Box, Figma, Adobe Creative Suite, and digital asset management (DAM) platforms

Benefits

  • Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.
  • 401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.
  • Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
  • Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.
  • Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.
  • Education Assistance: Receive support for continued education including tuition reimbursement.
  • Associate Discount: Shop at our company outlets and e-commerce sites at a discount.
Calvin Klein logo

Calvin Klein

3.5 Glassdoor

At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future.Calvin Klein is one of the world’s leading global fashion lifestyle brands with a history of bold, non-conformist ideals. Founded in New York in 1968, the brand’s minimalist and sensual aesthetic drives our approach to product design and communication, and underpins our promise of creativity, confidence and empowerment.The Calvin Klein brands are connected by the intention and purpose of elevating everyday essentials to globally iconic status. Each of the brands has a distinct identity and position in the retail landscape, providing us the opportunity to market a range of universally appealing products to domestic and international consumers with a variety of needs. Our products are rooted in responsible design, high-quality construction, and the elimination of all unnecessary details. We strive for unique and dimensional pieces that continuously wear well and remain relevant season after season. Global retail sales of Calvin Klein products were approximately $9.3 billion in 2022. Calvin Klein continues to solidify its position as an innovator of emerging digital platforms and modern marketing campaigns. PVH acquired Calvin Klein in 2003 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long term growth.

Founded in 1968
USA
8.3K employees (1,336 in marketing)
63% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
880.5K
Monthly Google Ads Budget
$18
Traffic Source Mix
Search
52.6%
Direct
39.1%
Referral
4.3%
Social
1.7%
Paid
2%

Headcount Trend

Current headcount: ~8.8K

Marketing Team

Marketing Team Size
683 (8% of company)
Median Career Experience
13 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
6

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