Responsibilities

• Lead the development of integrated media strategies that align audience insights, channel planning, and investment decisions to client business goals and KPIs.
• Oversee media planning and investment across channels, ensuring strategic rigor, efficiency, and effective allocation of budgets.
• Serve as a senior point of contact for clients, building trusted partnerships and providing clear, strategic counsel on planning and investment approaches.
• Guide teams in translating brand and audience strategies into actionable media plans, investment frameworks, and go-to-market recommendations.
• Lead business case development by analyzing audience opportunities, investment trade-offs, and marketplace dynamics.
• Identify opportunities for innovation, growth, and incremental value—leveraging evolving media landscapes, new partners, and investment opportunities.
• Set strategic vision and learning agendas across the portfolio, elevating both planning and investment thinking within the team.
• Provide people leadership through coaching, mentorship, and performance management, fostering collaboration, accountability, and career growth.
• Demonstrate deep technical understanding of media planning and investment, stepping in to problem-solve and guide teams as needed.

Requirements

• Bachelor’s degree preferred, ideally in marketing, advertising, communications, business, sociology, or consumer insights.
• 7–10+ years of experience in media planning with strong exposure to media investment and budget management.
• 5+ years of people management experience with increasing scope and responsibility.
• Proven ability to lead integrated campaigns—from audience definition and channel strategy through investment allocation, flighting, and execution.
• Strong understanding of analytics and measurement to inform planning, validate investment decisions, and optimize performance.
• Experience identifying media and investment opportunities, developing client-ready recommendations, and driving execution.
• Demonstrated ability to oversee portfolio-level media investment for large or complex brands.
• Excellent communication, presentation, and storytelling skills, with the ability to influence senior stakeholders and clients

Benefits

• The Power of One starts with our people! To do powerful things, we offer powerful resources.
• Our best-in-class wellness and benefits offerings include:
• - Paid Family Care for parents and caregivers for 12 weeks or more
• - Monetary assistance and support for Adoption, Surrogacy and Fertility
• - Monetary assistance and support for pet adoption
• - Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• - Tuition Assistance
• - Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• - Matching Gifts programs
• - Flexible working arrangements
• - 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• - Business Resource Groups that support multiple affinities and alliances
• The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.