Director, Global Integrated Creative & Communications Intelligence

Atlanta, GA (On-site)

$169K/yr – $200K/yrDirector/Executive8+ years expFull time

Posted 23 hrs ago

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Job Summary

Own and deliver creative and communications intelligence initiatives to inform brand campaigns, diagnostics, and consumer communications measurement, collaborating with cross-functional teams to translate data into actionable insights.

  • Develop and deliver research, data, and analytics solutions
  • Collaborate with marketing teams to translate data into actionable insights

Job Description

Responsibilities

  • Creative and Communications Intelligence Creation and Delivery
  • Develop and deliver research, data, and analytics solutions that support brand campaign diagnostics, creative testing, and consumer communications measurement.
  • Create and maintain communications performance reports, identifying trends, insights, and actionable recommendations.
  • Collaborate with marketing teams to translate data into meaningful intelligence and insights that drive creative and communications effectiveness.
  • Present research findings and analytics outcomes to network partners, ensuring alignment with business goals and marketing strategies.
  • Partner with the Enterprise Intelligence team to integrate insights into brand strategies and identify opportunities for scaled productization and process improvements.
  • Communications Research and Data Integration
  • Assess, acquire, and manage communications-related data sources from diverse platforms to streamline and drive actionable, data-informed business decisions.
  • Develop and manage reporting systems and dashboards to diagnose performance and identify opportunities for optimization.
  • Leverage automation, AI, and advanced analytics tools to enhance the efficiency and effectiveness of communications intelligence systems.

Requirements

  • Minimum of 8+ years of work experience in marketing, media, consumer research, analytics, or related disciplines.
  • Prior experience in two or more of the following areas:
  • Managing/fielding consumer research
  • Data management
  • Analytics and reporting for driving business decisions
  • Media/advertising operations, planning, or analysis
  • Brand/product management
  • Experience using AI enabled data reporting/visualization tools.

Preferred

  • Experience in a global role is preferred but not required.

Benefits

  • A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
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The Coca-Cola Company

4.1 Glassdoor

From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more. The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.We're innovating our portfolio with products that give people more varieties that meet our consumers where they are. We're working with global partners to transform our business, and grow it in more sustainable ways. And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.Learn more at: www.coca-colacompany.com/careers

Atlanta, Georgia, USA
50K employees (5,207 in marketing)
81% recommend to a friend
88% CEO approval

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