Responsibilities

• Own brand.com revenue, contribution margin, and sales growth targets across the RGB portfolio, including Dearfoams, Baggallini and future brands.com sites via acquisitions.
• Translate customer journey, merchandising, and marketing strategies into measurable commercial outcomes, balancing growth, profitability, and brand integrity.
• Evaluate and prioritize growth opportunities across new brands, new geographies, and new customer segments, building scalable playbooks for expansion.
• Develop and own brand.com revenue plans and forecasts, and partner with Finance and eCommerce leadership to recommend and support investment proposals tied to brand.com performance.
• Act as the commercial authority and decision-maker for brand.com commercial performance and prioritization, ensuring experience, merchandising, and marketing decisions are informed by customer behavior, conversion data, and revenue impact.
• Drive sustained year-over-year growth while building scalable capabilities that support long-term portfolio expansion.
• Own the end-to-end customer journey across all RGB brand.com sites with accountability for conversion rate, revenue per visit, and checkout completion.
• Identify and eliminate friction across navigation, search, PLPs, PDPs, cart, and checkout.
• Establish and lead a conversion optimization roadmap grounded in data, testing, and customer behavior insights.
• Monitor and act on performance trends across devices, traffic sources, and customer segments.

Requirements

• Bachelor’s degree in Business, Marketing, Digital Commerce, Analytics, or a related field, or equivalent practical experience.
• 10-14 years of progressive ecommerce experience, including senior-level responsibility for brand.com performance; Minimum of 3–5 years leading teams or cross-functional initiatives with accountability for outcomes.
• Progressive experience leading brand.com ecommerce businesses with direct accountability for revenue growth, conversion optimization, and customer journey performance.
• Strong analytical, quantitative, and problem-solving skills, paired with excellent planning, organization, and execution capabilities to drive continuous improvement and business results.
• Demonstrated ability to translate brand narratives into high-performing onsite product storytelling.
• Proven success optimizing end-to-end customer journeys to drive conversion and sales.
• Hands-on experience with ecommerce testing, experimentation, and personalization strategies.
• Experience partnering closely with Ecommerce Marketing to maximize return on traffic investment.
• Demonstrated ability to lead and develop teams and influence cross-functional partners.
• Consumer brand, apparel, footwear, or lifestyle experience preferred.

Benefits

• Medical
• Dental
• Vision
• Short Term Disability (100% Company Paid)
• Long Term Disability (100% Company Paid)
• Basic Life Insurance (100% Company Paid)
• Voluntary Life Insurance
• Accident
• Critical Illness
• 401(k) with Company Contributions