Responsibilities

• Partner with the VP, Global Brand Strategy to shape and refine brand positioning and long-term strategic direction
• Support and contribute to the development of annual brand plans and strategic priorities, ensuring alignment to portfolio and business goals
• Drive brand evolution initiatives informed by guest insights, competitive trends, and market dynamics
• Partner with Consumer Insights and Analytics teams to translate data into actionable strategy
• Own and manage brand strategy budgets, including prioritization and allocation across initiatives
• Own and steward brand identity systems, including visual, verbal, and experiential expression
• Define brand narrative, messaging frameworks, and storytelling principles
• Establish creative direction across campaigns, content, and brand storytelling
• Guide campaign positioning and overall brand guardrails across all brand expressions
• Lead photoshoot strategy and creative direction, including concept development, shot lists, and on-set brand guidance to ensure alignment with brand positioning

Requirements

• Significant experience developing and evolving brand positioning, identity, and overall brand strategy
• Proven experience leading integrated brand strategies that span marketing, guest experience, and operational execution
• Demonstrated ability to translate brand strategy into both impactful marketing and consistent brand experience across guest touchpoints
• Experience connecting brand strategy to commercial outcomes, including awareness, demand, guest satisfaction, and revenue impact
• Strong cross-functional experience partnering with marketing, operations, design, and commercial teams to deliver cohesive brand execution
• Experience managing end-to-end photoshoot planning and production
• Proven ability to translate insights and data into actionable brand, marketing, and experience strategies
• Experience working within a global, matrixed organization and aligning diverse stakeholders
• Experience managing budgets and prioritizing investments to maximize brand and business impact
• Experience managing a team of individual contributors

Nice To Have

• Experience in hospitality, travel, or lifestyle brands
• Experience working with or within loyalty programs (e.g., World of Hyatt or similar ecosystems)
• Experience supporting hotel openings, conversions, or brand repositioning initiatives
• Experience developing brand storytelling frameworks and overseeing creative direction and campaign development
• Experience working across multiple regions and markets globally

Benefits

• Annual allotment of free hotel stays at Hyatt hotels globally
• Flexible work schedule
• Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
• A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
• Paid Time Off, Medical, Dental, Vision, 401K with company match