Responsibilities

• Partnerships & Licensing - Establish and lead the company's licensing, sponsorship and partnership practice from the ground up, developing strategic framework, evaluation criteria, and governance processes to identify, negotiate, and activate partnerships that amplify brand reach, relevancy and drive incremental revenue.
• Partnerships & Licensing - Identify and cultivate strategic brand partnerships, licensing opportunities, and sponsorship deals with complementary brands, retailers, influencers, and organizations, creating mutually beneficial programs that extend brand presence into new channels and customer touchpoints.
• Partnerships & Licensing - Negotiate partnership terms, manage contract execution, and oversee activation and measurement of all licensing and sponsorship initiatives, ensuring alignment with brand positioning and delivering against agreed-upon business objectives.
• Media Strategy - Collaborate with media lead and Engagement Studio lead to ensure the full-funnel media strategy across paid, owned, and earned channels is optimized to drive brand awareness, consideration, and conversion while optimizing ROI.
• Media Strategy - Ensure integrated media planning and buying across digital (social, programmatic, search, video) and traditional (TV, print, OOH) channels, ensuring cohesive messaging and optimal channel mix based on performance data and consumer insights.
• Media Strategy - Partner with creative, brand, and analytics teams to develop and test media campaigns, leveraging A/B testing, attribution modeling, and incrementality studies to continuously improve campaign performance and inform future investment decisions.
• Team Leadership - Build and mentor a high-performing team of, providing strategic direction, professional development opportunities, and performance feedback while fostering a culture of innovation, accountability, and data-driven decision making.
• Team Leadership - Establish clear goals, KPIs, and workflows for the team, implementing processes that enable efficient campaign execution, cross-functional collaboration, cohesive partnerships working with media and scalability as the business grows.
• Agency & Vendor Management - Lead relationships with media agency and key partners, setting strategy, clear expectations, evaluating performance, and ensuring agencies deliver strategic insights and efficient execution that meets company standards and budget requirements.
• Agency & Vendor Management - Drive JBP conversations and agreements with vendors to ensure we are maximizing value with our spend across the brands.
• Cross-Functional Collaboration & Insights - Collaborate with sales, product, and e-commerce/Omni teams to align media and partnership strategies with business priorities, seasonal campaigns, and product launches, ensuring integrated go-to-market approaches that maximize impact across all customer touchpoints.
• Cross-Functional Collaboration & Insights - Translate media performance data and partnership results into actionable insights and recommendations for senior leadership, informing broader marketing strategy, budget allocation, and growth opportunities.
• Cross-Functional Collaboration & Insights - Collaborate and drive thought leadership with our global partners to ensure the US is partnering to benefit from global agreements and showcase local activity and wins with the executive leadership team.
• Key Behavioral Competencies - Leader: Find better ways of working and be a change agent with the broader organization - Entrepreneurial mindset: Ability to be extremely flexible in a fast-paced, ever-changing environment, is a driver who has the confidence to build strong relationships, and who collaborates effectively in a cross-functional team setting.
• Key Behavioral Competencies - Collaborative: Seamlessly with multiple stakeholders internally, cross-functionally and externally.
• Key Behavioral Competencies - Agile: This candidate would be agile in a rapidly evolving and complex space, always looking to find a solution to drive value for the shopper, customer and BBU.
• Key Behavioral Competencies - Strong Communicator: The candidate would have strong communication skills to share, update and present information in a clear and simple manner.

Requirements

• Bachelor’s level degree required.
• Minimum of 10 years' experience with a strong proven track record of Sponsorships & Licensing (sports a plus).
• Experience successfully driving ROI and managing a 9-figure-plus media budget
• Experience and ability to excel in a large, fast-paced, complex environment
• Flexible and an ability to adapt to changing conditions and challenges
• Ability to apply a solution-oriented approach; proven problem-solving skills
• Excellent interpersonal, oral and written communication skills
• Agency management experience and proven ability to inspire agency performance
• Ability to demonstrate consumer-first mentality

Preferred

• Experience with sponsorships or licensing in sports is a plus
• Experience and ability to excel in a large, fast-paced, complex environment

Benefits

• Comprehensive Benefits Package
• Annual Bonus Eligibility
• 401k & Company Match