Director of Franchise Marketing at Garage Experts International | Grapevine, TX | $130K/yr – $155K/yr

Director of Franchise Marketing

Grapevine, TX (On-site)

$130K/yr – $155K/yrDirector/Executive7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own franchise network marketing across national and local programs with ROI focus and franchisee growth through analytics and coaching.

Own integrated annual plans and channel mix for the franchise network and monitor ROI/ROAS.
Lead agency and cross-stakeholder collaboration to drive brand and performance improvements.
Coach local teams and franchise owners to ramp quickly and optimize local campaigns.

Job Description

Develop and implement comprehensive marketing programs, seasonal campaigns and tactics that align with brand strategy and industry trends, while activating marketing experiences along the consumer journey.
Work with our agency of record to drive breakthrough creative initiatives to enhance brand identity, consumer experiences, and brand innovation.
Manage the National Ad Fund and evaluate marketing investments and programs based on business objectives and target consumer segments to optimize resource allocation and ROI for assigned brands.
Lead individual local performance marketing efforts, with effective group and 1:1 coaching, to optimize local marketing programs and support franchise owners in growing their businesses.
Develop and oversee execution of integrated annual marketing plans, customized for each franchise owner, with channel/tactic mix, and preferred programs/vendors that align with customer journey and marketing funnel stages.
Use analytics and CRM tools to measure marketing effectiveness, campaign performance, and customer engagement.
Oversee the onboarding and successful ramp of new franchise owners to break-even, with recurring local performance marketing coaching.
Manage and mentor dedicated local performance marketing team member(s), guiding them to deliver on our marketing mission and vision
Oversee development of marketing content for conferences, meetings, and other key events, including monthly e-newsletter and the training and communication platforms.
Lead the marketing presentation for franchise advisory council meetings, confirmation days, and new owner training