Responsibilities

• Own the field marketing strategy to drive pipeline generation and acceleration across target industries and segments, in close partnership with the Revenue organization and Demand Generation.
• Own programmatic regional events tied to our ABM playbooks. e.g. target-account dinners, regional roundtables, partner-enabled events, corporate hospitality.
• Drive brand awareness and generate leads through onsite activations and support of the sales team.
• Bring our brand personality to life to engage and entertain our target audience at in-person events.
• Analyze, track, and report on event ROI, and MQL metrics.
• Collaborate with our marketing creative team to ensure all aspects of our collateral and presence represents the Fingerprint brand.
• Partner with our Strategic Alliance partners to build joint demand, co-marketing campaigns, partner event programs and joint ABM motions.

Requirements

• 10+ years of related marketing experience in a B2B SaaS environment
• Proven experience building and executing regional field/ABM programs with measurable pipeline/revenue impact
• Strong cross-functional collaboration skills: working with sales (regional/global), demand generation, and customer success.
• Experience working in partnership marketing: co-marketing with alliance partners, joint campaigns, partner event programs, partner ecosystem engagement.
• Data-driven mindset: you should be comfortable defining KPI frameworks, tracking program performance, and optimizing programs based on results.
• Excellent communication, planning, and operational skills: able to build processes, manage budgets, coordinate vendors, drive programs end-to-end.
• Strong communication skills – written and oral
• You are creative, innovative, and always think outside the box
• Highly organized and proficient at managing multiple projects at a time
• You are metric driven and have the ability to draw insight from complex marketing data

Preferred

• Experience in remote/distributed team management is a plus (Fingerprint is fully remote).