Responsibilities

• Regional Marketing Strategy: Develop and implement regional marketing strategies tailored to local market dynamics and CRM objectives.
• Demand Generation and Campaign Execution: Plan and execute targeted marketing campaigns, including events, webinars, email campaigns, and digital marketing efforts.
• Event Management: Organize and manage field events such as roadshows, sporting events, executive dinners; Drive engagement and attendance of Named Accounts to applicable events; Attend events as needed to drive positive outcomes; Coordinate logistics, budgets, and promotional activities to ensure event success
• Sales Alignment: Partner with CRM New Logo, Client Services and Client Partnerships to provide them with tools, resources, and insights to convert leads; Act as a key liaison between sales and marketing teams, ensuring consistent messaging and effective lead follow-up.
• Data and Analytics: Track and report on key performance indicators (KPIs) such as pipeline contribution, and event ROI; Use data insights to inform future strategies and demonstrate CRM marketing impact.
• Budget Management: Identify a cadence of investments focused on positive ROI; Ensure optimal allocation of resources to achieve objectives.
• Partner Collaboration: Work with alliance partners to co-market events, campaigns, and programs; Foster relationships with key partners to extend reach and impact.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 8+ years of experience in Sales, field marketing, demand generation, or related roles.
• Proven track record of planning and executing successful marketing campaigns and events.
• Strong understanding of B2B sales and marketing processes.
• Proficiency in marketing tools (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
• Excellent project management and organizational skills.

Preferred

• Experience working in SaaS, technology, or a high-growth industry.
• Knowledge of regional market trends and dynamics.
• Strong analytical skills with the ability to derive insights from data.
• Exceptional interpersonal and communication skills.

Benefits

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!