Director, Fan Engagement Marketing – International Club CRM & Performance Marketing

New York City, NY (On-site)

$165K/yr – $195K/yrDirector/Executive8+ years expFull time

Posted 2 weeks ago

Job Summary

Own the global 1:1 Club Managed Services program across 32 clubs, driving international delivery, 1:1 campaign execution, data governance, and club enablement.

Job Description

Responsibilities

  • International Club Managed Services Execution
  • Support the Senior Director in operating the International 1:1 Club Managed Services model as an internal agency serving all 32 Clubs.
  • Execute against the defined service offering, engagement model, SLAs, intake processes, and prioritization frameworks.
  • Ensure consistent, high-quality delivery across markets, time zones, and languages.
  • Global Operations & Workforce Enablement
  • Manage day-to-day operations of a distributed global workforce (including contingent associates across multiple regions).
  • Implement operating rhythms, workflows, training standards, and QA processes to support high-volume international execution.
  • Support capacity planning and workload balancing to meet Club demand while maintaining quality and compliance.
  • International 1:1 Marketing Delivery
  • Oversee execution of Club-led, league-enabled 1:1 campaigns across email, SMS, push, in-app, and web.

Requirements

  • 8-10+ years' of experience in CRM, lifecycle marketing, or performance-driven engagement, with international exposure
  • Experience operating within managed services, agency, or shared-services models, ideally in global environments
  • Working knowledge of international data privacy and marketing regulations and their executional implications
  • Demonstrated experience managing distributed teams or partners across regions and time zones
  • Strong executional fluency with MarTech platforms (CDPs, journey orchestration, messaging platforms)
  • Ability to manage high-volume, deadline-driven workflows with consistency and accuracy
  • Background in sports, entertainment, or global consumer brands

Preferred

  • Experience supporting or scaling internal agency or managed services models in complex organizations
  • Strong operational instincts with the ability to translate strategy into repeatable execution
  • Comfortable working in matrixed environments with multiple stakeholders and dependencies
  • Experience partnering with Legal, Data, and Technology teams in regulated markets
  • Global mindset with sensitivity to cultural and regional differences in fan engagement
  • Preferred Qualifications: - Experience supporting or scaling internal agency or managed services models in complex organizations - Strong operational instincts with the ability to translate strategy into repeatable execution - Comfortable working in matrixed environments with multiple stakeholders and dependencies - Experience partnering with Legal, Data, and Technology teams in regulated markets - Global mindset with sensitivity to cultural and regional differences in fan engagement

Salaries

Posted range

$165K/yr – $195K/yr

Taken straight from the job posting.

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Director, Fan Engagement Marketing – International Club CRM & Performance Marketing

The National Football League · New York City, NY · On-site