Director, Fan Engagement Marketing – International Club CRM & Performance Marketing

New York City, NY (On-site)

$165K/yr – $195K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Own the international 1:1 campaign delivery for the NFL Club network, driving compliant, high‑quality execution across markets while scaling a distributed services model and enabling clubs through operations, governance, and enablement.

  • Own international 1:1 campaigns across email, SMS, push, in-app, and web, leveraging behavioral and transactional signals within market constraints.
  • Manage a global, distributed workforce with standardized workflows, QA, and capacity planning to sustain high‑volume, compliant execution.
  • Collaborate on data privacy and governance, translating GDPR/local regulations into actionable guidelines for clubs and managed teams.

Job Description

Responsibilities - International Club Managed Services Execution - Support the Senior Director in operating the International 1:1 Club Managed Services model as an internal agency serving all 32 Clubs. - Execute against the defined service offering, engagement model, SLAs, intake processes, and prioritization frameworks. - Ensure consistent, high-quality delivery across markets, time zones, and languages. Global Operations & Workforce Enablement - Manage day-to-day operations of a distributed global workforce (including contingent associates across multiple regions). - Implement operating rhythms, workflows, training standards, and QA processes to support high-volume international execution. - Support capacity planning and workload balancing to meet Club demand while maintaining quality and compliance. International 1:1 Marketing Delivery - Oversee execution of Club-led, league-enabled 1:1 campaigns across email, SMS, push, in-app, and web. - Ensure campaigns appropriately leverage behavioral, transactional, and engagement signals within market-specific constraints. - Apply testing frameworks and performance insights to drive continuous improvement at scale. Data Privacy, Governance & Compliance Support - Execute established data governance and compliance standards for international fan data and PII usage. - Partner closely with Legal, Data & Analytics, and MarTech teams to ensure campaign execution aligns with GDPR and local market regulations. - Translate regulatory requirements into clear, executable guidelines for managed service teams and Clubs. Club Enablement & Relationship Support - Act as a primary operational point of contact for Clubs on international 1:1 campaign execution and best practices. - Support Club adoption by delivering reliable service, clear communication, and timely issue resolution. - Escalate risks, constraints, and opportunities to the Senior Director with recommended solutions.

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