Director, Experience Strategy

New York, USA (Hybrid)

$107K/yr – $171K/yrDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Lead pharma engagement strategy as a partner to clients, shaping cross-channel experiences from awareness through long-term engagement.

  • Own engagement strategy across the full customer journey with insights-driven briefs.
  • Must-have: Pharma marketing experience and experience/engagement planning background.
  • Standout: Deep collaboration across disciplines to translate insights into action.

Job Description

Responsibilities

  • Serve as a trusted strategic partner to clients, building strong relationships through a deep understanding of their business and customer experience challenges
  • Lead engagement and experience strategy across the full customer journey, from awareness through conversion and long-term engagement
  • Develop experience-led strategies that integrate messaging, channels, content, and touchpoints into cohesive engagement ecosystems
  • Translate consumer insights, data, and research into actionable experience, engagement, and communication strategies
  • Collaborate closely with creative, account, analytics, medical, and media teams to ensure experiences are insight-driven, feasible, and inspiring
  • Develop strategic POVs around customer behavior, engagement innovation, and experience design in the pharma space
  • Lead the development of experience-focused briefs, frameworks, and strategic deliverables
  • Facilitate internal brainstorms and client workshops focused on engagement, journeys, and experience optimization
  • Support new business efforts and pitches, contributing experience and engagement thinking
  • Partner with clients on research initiatives, using findings to inform experience and engagement strategies

Requirements

  • Pharma marketing experience required
  • Strong background in engagement strategy, experience strategy, or customer journey planning
  • Ability to deeply understand audiences, behaviors, and motivations across channels and touchpoints
  • Experience connecting insight to action—turning complexity into clear strategic direction
  • Strong storytelling and presentation skills, with the ability to bring experience strategies to life
  • Comfortable collaborating across disciplines and leading with influence rather than authority
  • Confident communicator with presence, clarity, and the ability to build trust with clients and teams
  • Natural collaborator and mentor with strong leadership instincts

Preferred

  • DTC pharma experience strongly preferred.

Benefits

  • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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265 employees (109 in marketing)

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