Responsibilities

• Develop event marketing materials that reflect ACP’s brand message, tone, values, and visual identity, ensuring consistency across all digital, print, onsite, and paid media platforms.
• Oversee creative direction for event campaigns, including graphics, collateral, video, onsite branding, and promotional assets.
• Provide creative leadership in partnership with internal teams and external vendors to ensure every campaign is visually compelling and strategically aligned with ACP’s mission and advocacy priorities.
• Review and approve design, copy, and content deliverables from vendors, creative partners, and contractors.
• Ensure all creative outputs including signage, mobile app content, landing pages, and marketing materials reinforce ACP’s strategic priorities and deliver a cohesive audience experience.
• Lead integrated, multi-channel marketing campaigns for ACP’s in-person and virtual events.
• Ensure event communication efforts reach the right people in the right places through audience segmentation, strategic targeting, and channel optimization.
• Execute marketing strategies across key channels including the event website and registration platform, mobile app, email marketing, social media, and digital advertising.
• Develop pre-, during-, and post-event engagement strategies that deepen audience connection, support attendee satisfaction, and strengthen retention.
• Partner with Digital and CRM teams to optimize list segmentation, campaign performance, and ROI.

Requirements

• Bachelor’s degree in communications, marketing, public affairs, or a related field; advanced degree preferred.
• 8+ years of progressive experience in event or brand marketing, ideally within a trade association, membership organization, or mission-driven environment.
• Proven success developing and executing integrated marketing strategies for large-scale events, conferences, or corporate initiatives that deliver measurable engagement and revenue outcomes.
• Experience managing teams, consultants, and vendors; demonstrated ability to coach, motivate, and develop staff while fostering a culture of accountability, trust, and innovation.
• Track record of budget ownership—including forecasting, cost control, and maximizing ROI from campaigns and partnerships.
• Strong record of planning and strategy, including anticipating trends, identifying growth opportunities, and connecting tactical execution to broader organizational goals.
• Recognized subject matter expertise in event marketing, digital engagement, and brand storytelling, with the ability to translate complex industry concepts into accessible, persuasive messaging.
• Excellent writing, editing, and presentation skills with a strong eye for clarity, quality, and impact.
• Demonstrated commitment to ACP’s core values: excellence, integrity, collaboration, accountability, inclusion, and transparency.
• Proficiency in Microsoft Office tools (Word, PowerPoint, Excel) and familiarity with CRM, project management, or marketing automation platforms.

Preferred

• Advanced degree in a related field (preferred).

Benefits

• 401k
• PTO and sick leave
• commuter benefits
• wellness reimbursement
• professional development/tuition reimbursements for eligible employees