Director, Enterprise SEO & AEO

Minneapolis, MN (Hybrid)

$120K/yr – $211K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and scale the enterprise SEO and AI discovery strategy to grow brand visibility across search, AI overviews, and answer engines.

  • Define and own the enterprise SEO/AEO roadmap to balance near-term wins with long term discovery innovations.
  • Coordinate with engineering, product, IT and web teams to embed SEO best practices and optimize structured data for AI driven search.

Job Description

  • Lead Enterprise Search Strategy & Vision
  • Identify priority degree programs and topic areas and lead strategies to grow organic share and visibility within an increasingly competitive search and AI discovery landscape
  • Define and own the enterprise SEO and AEO strategy, setting a clear vision for how our brands appear across search engines, AI overviews, and answer engines
  • Build and maintain a unified roadmap that balances near-term performance with long-term innovation and evolving discovery behaviors
  • Establish success metrics and reporting that reflect both current organic performance and emerging AI-driven visibility
  • Own Technical SEO & Platform Enablement
  • Partner with Engineering, Product, IT and Web teams to embed SEO best practices into platform architecture, including crawlability, indexation, internal linking, site architecture, performance, UX, accessibility compliance, AI bot analysis and retrieval methods that power modern search and answer engines
  • Guide structured data, schema strategy, semantic SEO and entity modeling to support both traditional and AI-driven search
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Covista

Samen met u meerwaarde zien en realiseren!Covista is een onafhankelijk adviesbureau actief in operationeel management.Consultants met ruime ervaring zoeken samen met u naar pragmatische en werkbare oplossingen.Missie: "Op een duurzame wijze meerwaarde realiseren door het leveren van professionele en geëntegreerde coaching en advies op het gebied van strategie, programma- en projectmanagement, procesmanagement, operationele uitmuntendheid, performantie- en risicomanagement."

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