Responsibilities

• Own and evolve Covista's corporate brand strategy, including positioning, visual identity, narrative architecture, and long-term roadmap
• Define the brand architecture governing how the Covista and institution brands relate to and reinforce one another — when to lead with Covista, when to lead with the institution — and how to present both coherently across audiences and contexts
• Establish clear guidance on brand applications across audiences and contexts
• Articulate and drive an Employer brand strategy in partnership with HR
• Serve as the senior decision-maker for corporate brand strategy and cross-functional alignment especially as it relates to our B2B stakeholders (investors, policymakers, media, healthcare systems, employees, potential talent, alumni)
• Lead our brand and reputation measurement work and use that to inform brand and paid strategies
• Establish enterprise brand governance and decision rights, with ownership expanding as the brand system is defined and adopted across the organization
• Build and maintain Covista's corporate brand governance framework, including guidelines, standards, and decision rights
• Ensure consistent brand application across communications, thought leadership, events, advertising, digital platforms, and external partners
• Partner with Marketing to align on enterprise brand architecture and clarify ownership across corporate and institutional brand execution

Requirements

• Bachelor's degree in marketing, communications, design, or related field required
• 15+ years progressive experience in brand strategy, creative direction, and measurement required
• Demonstrated expertise in enterprise brand building and brand architecture for complex, multi-brand organizations; prior holding company experience is a plus
• Experience building and enforcing brand governance frameworks at an enterprise level required
• Experience leading and developing in-house creative teams required
• Background in education, healthcare, or regulated industries a plus
• Experience working with senior executives and across matrixed organizations
• Strong command of brand architecture, visual identity systems, and enterprise brand strategy
• Excellent creative judgment with the ability to translate strategy into execution
• Skilled at aligning stakeholders and driving decisions across functions

Preferred

• Master\'s degree preferred
• Experience at a holding company is a plus
• Demonstrated expertise in enterprise brand building and brand architecture for complex, multi-brand organizations required; prior experience at a holding company is a plus
• Experience building and enforcing brand governance frameworks at an enterprise level required
• Experience leading and developing in-house creative teams required