Responsibilities

• Provide leadership and strategic marketing direction in the development of marketing and outreach plans, policies, procedures, programs, and systems to support and achieve enrollment goals.
• Strong understanding of market research, data interpretation and use of analytics to make marketing decisions.
• Demonstrates a thorough knowledge of enrollment marketing and communications best practices including developing long-term strategies and plans to increase leads and conversions throughout the enrollment cycle.
• Work with admission teams to develop and implement an enrollment communication plan that encompasses all relevant audiences (including prospective students, parents, guidance counselors, and other influential groups).
• Evaluate, recommend, and direct the work of outside creative service and other firms who design and implement enrollment-marketing programs.
• Assist in the development of communication strategies for a variety of market segments that address prospective students, program and enrollment inquiries, application processes, and pre-enrollment phases of the GWU admissions process.
• Collaborate with all campus constituents in order to effectively market GWU to prospective students and the community at large, including communication distribution channels, college websites, social media, marketing, and public information.
• Collaborate with senior academic and administrative staff to successfully launch new programs, including marketplace positioning and launch/awareness building strategies, as well as contributing to competitive intelligence, working with market research vendors as appropriate, and assisting with program launch budgets.
• Cultivate and maintain relationships with lead-generation and third-party vendors.
• Work in collaboration with the Office of University Communications and Marketing to develop creative concepts that address marketing challenges and reinforce the Gardner-Webb University brand.