Responsibilities

• Marketing Strategy: - Provide leadership regarding all marketing activities, including branding, social media, digital communications, and advertising. This includes broad oversight and a respectful, hands-on management style, with a working knowledge of current best practices in student recruitment, marketing, and strategic management of financial aid.
• - Collaborate with Enrollment Management and Marketing & Communications (MarCom) colleagues to create and execute an engaging and effective marketing strategy to achieve enrollment goals and objectives.
• - Work closely with outside vendors to ensure marketing efforts support the overall enrollment marketing strategy.
• - Develop and manage digital engagement strategies alongside MarCom and outside vendors.
• Marketing Tactics: - Responsible for multi-channel (digital, social media, website, email, video, print, and traditional) content development to support the student and family experience during the college search and selection process.
• - Work with the creative team in Marketing & Communications to design content and assets to execute the marketing strategy.
• - Ensure that the voice, messaging, and content are aligned with University branding. The Director will create drip marketing campaigns incorporating industry-leading best practices consistent with brand guidelines.
• - In collaboration with internal and external partners, produce content, write copy, and generate campaign ideas and frameworks for the annual drip marketing campaigns for recruitment.
• - Maintain a multi-channel content calendar.
• Marketing Analytics: - Report marketing KPIs to measure the effectiveness of marketing initiatives.

Requirements

• Bachelor's degree required
• Minimum seven years of professional experience in marketing or analytics
• Direct experience working with admissions/enrollment management marketing is preferred.
• Google Analytics 4 certification
• Experience working with WordPress and other marketing tools (ex, Crazy Egg, Pardot, Hootsuite, etc.)
• Experience working with Meta, TikTok and Google Ads
• Successful completion of a background check
• Available for regular evening and weekend programs and activities

Preferred

• Direct experience working with admissions/enrollment management marketing is preferred.

Benefits

• Arcadia offers a competitive benefits package that includes excellent healthcare, generous tuition benefits for employees and their families, retirement benefits, health and wellness programs and resources, and much more.