Responsibilities

• Annual strategic planning for marketing campaigns (collateral/direct mail/advertising) to support undergraduate and graduate student recruitment (on-campus and online), admission communications, new student onboarding, Financial Aid, Registration, and other business processes for enrolled students.
• Website management for multiple entities including Enrollment, Admissions, Graduate School, and Spartan Central (Financial Aid, Registrar, and Cashiers Office).
• Administration and oversight of content creation for communication-related elements of Undergraduate Admissions and Graduate School CRM systems.
• Lead department staff to work with agility and knowledge, including collaboration with leadership in Enrollment Management, The Graduate School, the Division of Student Success, University Communications, and academic units; manage data-driven marketing strategies that increase enrollment and improve student experience.

Requirements

• Master’s Degree + at least 12 years professional marketing experience, or a Bachelor’s Degree + at least 15 years professional marketing experience.
• 8+ years in a strategic planning capacity, collaborating with a team to brainstorm and execute on complex, creative ideas that meet company goals.
• 5+ years supervisory experience.
• 3+ years in roles with budget accountability.
• 3+ years work experience in higher education.
• Proven track record of success in developing and executing creative, data-driven marketing campaigns that deliver results.
• Proven ability to manage multiple projects across a variety of channels with fast-paced timelines.
• Excellent communication skills both oral and written and the ability to build strong and collaborative cross-functional relationships.
• Experience leading a team of writers, designers, project managers, digital marketers, external vendors, and project owners to deliver efficient output and results.
• Proven attention to detail and organizational skills.

Preferred

• Extensive work experience in higher ed, specifically in roles supporting recruitment and enrollment marketing for large, public universities.
• Expertise in best practices and regulations around bulk mail, CAN-SPAM, GDPR, web privacy, and other regulatory guidelines.
• Copywriting and design capabilities (to include Adobe Creative Suite).
• Advertising/Marketing agency experience (either as a client or as an agency representative).
• Experience in Print project management.
• Coordinating and directing photo/video shoots.
• Email/Text comm flow design.
• Knowledge of Google Analytics
• Google AdWords
• WordPress