Director, EMF Segment Go-to-Market, Visa Direct North America

Foster City, CA (Hybrid)

$208K/yr – $332K/yrDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Drive real-time payments GTM for EMF, guiding Visa Direct and RTP adoption across ecosystems.

  • Must-have: 10+ years in payments/fintech with deep GTM leadership
  • Standout: Proven ability to lead cross-functional teams and ecosystem partnerships

Job Description

Responsibilities

  • Lead the development and execution of agile, scalable GTM strategies tailored to EMF segments, including remitters, enablers, merchants, and fintechs.
  • Drive adoption of real time payments and push payment solutions, including card based, account based, and wallet based payout models.
  • Identify priority use cases, platforms, and partner archetypes to scale Visa Direct and real time money movement across fast evolving digital ecosystems.
  • Translate Visa Direct and RTP capabilities into segment specific value propositions that support growth, differentiation, and ecosystem expansion.
  • Work closely with Sales to accelerate pipeline development, shape account level strategies, and drive ecosystem led opportunities.
  • Develop and execute partner strategies with fintech platforms, enablers, ISVs, and processors to scale real time funding and payout solutions.
  • Support complex, multi party opportunities and RFPs by providing ecosystem insights, RTP expertise, and solution design leadership.
  • Clearly articulate the value of Visa Direct and real time payment capabilities, including: Cross border and domestic real-time payouts, digital wallets, card and account based push payments, specialized value added services
  • Act as a subject matter expert on real time payments and modern money movement architectures, bridging product, commercial, and customer perspectives.
  • Enable internal and external stakeholders with compelling messaging, use cases, and proof points aligned to EMF customer needs.
  • Partner with Marketing to shape integrated campaigns, thought leadership, and demand generation initiatives focused on real time payments and Visa Direct use cases.
  • Influence commercial constructs, packaging, and GTM motions that support platform led and ecosystem driven RTP adoption.
  • Ensure sales and partner teams are enabled with tools, messaging, and training to execute real time payment GTM strategies at scale.
  • Support EMF deal strategy, including pricing frameworks and commercial models for real time and push payment solutions.
  • Lead or support executive level RFP responses requiring deep understanding of RTP rails, ecosystem dependencies, and implementation models.
  • Provide escalation support for high priority and complex opportunities involving real time payments and multi rail architectures.
  • Lead, develop, and inspire a high performing GTM team, fostering a culture of accountability, collaboration, and results.
  • Coach team members on strategic thinking, ecosystem led selling, and executive level communication.
  • Represent Visa Direct externally at industry events, conferences, and partner forums as a thought leader in real time payments and digital money movement.

Requirements

  • 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD
  • Travel Requirements: This position requires travel 5-10% of the time.

Preferred

  • 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
  • 10+ years of experience in payments, financial services, or fintech, with significant exposure to B2B payments.

Benefits

  • Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
Visa logo

Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our purpose is to uplift everyone, everywhere by being the best way to pay and be paid. Learn more at Visa.com.

Founded in 2011
Foster City, California, USA
29K employees (1,634 in marketing)

Traffic Signals

Monthly Visitors
3.3M
Monthly Google Ads Budget
$113.1K
Traffic Source Mix
Search
41.8%
Direct
47.1%
Referral
8.8%
Social
1.2%
Paid
1%

Headcount Trend

Current headcount: ~29.4K

Marketing Team

Marketing Team Size
1,328 (5% of company)
Median Career Experience
19 years
Median Tenure
6.4 years
Marketing Roles Posted (Last 30 Days)
16

Funding

Last Raise
Post IPO Equity, 10 years ago

Funding History

  • Sep 2016
    Post IPO Equity

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