Responsibilities

• Lead ecommerce strategy engagements end-to-end by serving as a senior strategic partner to client stakeholders, agency business leaders, and creative teams.
• Own Amazon Brand Store/retailer Brand Shop strategy and development including defining shopper journeys, producing/overseeing wireframes, and directing creative module selection based on platform capabilities.
• Guide PDP content development from strategy to briefing creative teams, including tiles, copy direction, and ATF/BTF content planning; ensure alignment across A+/Enhanced Content and other modules.
• Own strategic frameworks and POVs for AI-powered commerce and search.
• Partner with other subject matter experts internally at Arc and with partner agencies to embed category knowledge, shopper insight, brand guidelines, and retail media plans into recommended content strategies.
• Set the strategic standard for ecommerce content and ensure creative execution aligns to the strategy.
• Define measurement approaches and success metrics for ecommerce content and search performance (e.g., discoverability, conversion, share of voice, and content compliance).
• Direct and mentor strategists, writers, designers, and cross-functional teams by providing clear briefs, strategic feedback, and quality oversight across deliverables.
• Lead client presentations and synthesize inputs into clear and actionable narratives, recommendations, and decision-ready next steps.
• Drive agency advancement by contributing to new business and internal capability building such as tools, templates, case studies, and knowledge sharing.

Requirements

• 8+ years of progressively-responsible experience driving ecommerce strategy and tactical planning within an agency, retailer’s media organization, or CPG’s trade or customer marketing department.
• Bachelor’s degree in advertising, marketing, or related field preferred; experience may be substituted.
• Deep expertise in ecommerce ecosystems and platform mechanics across multiple retail channels such as Target, Walmart, Chewy, etc. with a specific focus on Amazon to include content modules, discoverability levers, and conversion drivers.
• Proven ability to influence senior stakeholders and translate business objectives into actionable, prioritized roadmaps.
• Advanced understanding of search and discoverability, including keyword strategy, taxonomy, and on-platform SEO best practices; working knowledge of AEO and GEO implications for commerce content.
• Strong strategic and analytical mindset with an ability to analyze results, synthesize data, draw out insights & implications, and develop insightful and actionable reporting and recommendations.
• Experience working within a cross-functional, multi-disciplinary team on ecommerce-focused campaigns.
• Experience leading strategy as a part of a larger IAT.
• Experience partnering directly with clients to confidently present work, articulate rationale for approach in the context of both business and user needs, and workshop and brainstorm iterative changes to ongoing projects.
• Ability to identify, synthesize, respond to, and resolve issues and conflicts as they arise.

Preferred