Director, Earned and Owned Strategy (SEO and Content) at Wpromote | USA | $118K/yr – $130K/yr

Wpromote

Director, Earned and Owned Strategy (SEO and Content)

USA (Remote)

$118K/yr – $130K/yrDirector/Executive5+ years expFull time

Posted 2 months ago

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Job Summary

Own the enterprise-earned strategy for global clients, turning complex business goals into executable roadmaps across SEO, Local SEO, content, and AI-driven search, while leading cross-functional teams and local optimization efforts to accelerate organic growth.

Enterprise strategy and client growth ownership across earned channels, with executive-level guidance and measurable outcomes.
AI Search readiness and AI-driven insights shaping forecasting, prioritization, and creative planning.
Local strategy leadership spanning GBP optimization, local content frameworks, and cross-team collaboration to unlock discoverability.

Job Description

Responsibilities

Leading Enterprise Client Strategy & Growth
Acting as the executive strategic lead on key accounts, accountable for client success
Developing integrated earned strategy plans that combine SEO, Local SEO, Content Marketing, AI Search, and Digital Experience, while providing strategic direction to channel managers
Translating complex business objectives into actionable roadmaps that drive measurable performance outcomes
Leading local strategy initiatives, including local discoverability, GBP optimization strategy, and localized content frameworks
Driving AI-Era Search Leadership
Overseeing strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for emerging search experiences
Integrating AI-driven insights into forecasting, prioritization, and creative planning across Earned channels
Collaborating Across Teams
Partnering with client and internal channel and analytics teams to enhance operational workflows and reporting automation

Requirements

Minimum of 5 years of experience leading Earned & Owned Media programs across SEO, Content, Local SEO, or adjacent digital channels in an agency client-facing role (preferred) and/or brand-side organization
Experience managing integrated digital marketing campaigns that leverage cross-channel insights and collaboration
Working experience with Web Analytics and SEMRush or similar SEO platforms
Proven success managing large-scale, enterprise search and content transformation initiatives
Deep understanding of AI Search evolution and organic discoverability trends
Excellent time and project management skills, with the ability to identify, prioritize, and respond to situations rapidly
Strong cross-functional collaboration skills with the ability to unify teams across channels
Exceptional presentation and executive communication skills; confident advising senior client leadership

Benefits

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options*
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance

Wpromote

Wpromote is a top independent marketing agency that challenges convention to accelerate growth for brands. We believe every client, including legacy enterprise brands like Whirlpool, category leaders like Spanx, and fast-growing DTCs like Vuori, can maximize the business impact of media with the right outcomes-driven partner. Our holistic total commerce approach drives transformative results for retail brands across channels and purchase points, powered by our Challenger culture, deep business intelligence, and predictive Polaris platform. To stay ahead of the rapid evolution of commerce and consumer behavior, we put data-driven testing and experimentation at the heart of our organization and delivery model so our clients can outsmart instead of outspend the competition and move fast to capitalize on opportunities in an ever-changing media ecosystem

Founded in 2001

El Segundo, CA, US

694 employees (281 in marketing)

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