Director of Earned Media

USA (Remote)

$67K/yr – $73K/yrDirector/Executive5+ years expFull time

Posted 5 months ago

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Job Summary

The role focuses on monitoring news for opportunities, pitching media, building journalist relationships, and supporting leadership communications for Animal Wellness Action and related center. It requires a bachelor's in relevant field and 5+ years PR/journalism with a focus on animal welfare. The role offers benefits like 401k and insurance.

Job Description

Responsibilities

  • Aggressively monitor daily news for opportunities tied to our campaigns; draft and distribute statements quickly.
  • Develop and pitch press releases and story ideas that generate earned coverage.
  • Proactively follow up with editors and reporters to secure story placements and quotes.
  • Organize and secure attendance for online press conferences.
  • Build and maintain strong relationships with journalists, influencers, and bloggers on animal welfare and related beats.
  • Pursue interview, podcast, and speaking opportunities for campaign leads and organizational leadership.
  • Contribute to social listening and online conversation monitoring.
  • Support the communication needs of the president and senior leadership.

Requirements

  • Bachelor's degree in journalism, communications or related field.
  • Minimum 5 plus years of experience in PR, journalism, or advocacy with demonstratable success in placing stories and securing media coverage.
  • Entrepreneurial spirit with exceptional phone, pitching, and follow-up skills.
  • Excellent verbal, written, and editing skills.
  • Commitment to advancing animal welfare by toughening laws and changing corporate practices.

Preferred

  • Experience working nonprofit advocacy, political communications, or issue-based campaigns a plus.

Benefits

  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance
Animal Wellness Action logo

Animal Wellness Action

Helping Animals Helps Us All.ANIMAL WELLNESS ACTION·TUESDAY, 3 JULY 2018·Animal Wellness Action (Action) is a 501(c)(4) organization with a mission of helping animals by promoting legal standards forbidding cruelty. We champion causes that alleviate the suffering of companion animals, farm animals, and wildlife. We advocate for policies to stop dogfighting and cockfighting and other forms of malicious cruelty and to confront factory farming and other systemic forms of animal exploitation. To prevent cruelty, we promote enacting good public policies and we work to enforce those policies. To enact good laws, we must elect good lawmakers, and that’s why we remind voters which candidates care about our issues and which ones don’t. We believe helping animals helps us all.

Founded in 2018
Washington, District of Columbia, USA
23 employees (6 in marketing)

Traffic Signals

Monthly Visitors
41K
Traffic Source Mix
Search
24.5%
Direct
64.4%
Referral
4.7%
Social
5.9%
Paid
0.4%

Headcount Trend

Current headcount: ~23

Marketing Team

Marketing Team Size
5 (22% of company)
Marketing Roles Posted (Last 30 Days)
1

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