Responsibilities

• Driving DTC strategy and leads consumer execution in the US; aligned with short- and long-term DTC portfolio strategy and team
• Lead Campaign Development and OPDP preclearance work, including associated documentation/submission with Reg
• Lead and develop Now Available campaign and patient educational materials for use by a broad range of field teams prior to receipt of OPDP comments [as determined is applicable]
• Responsible for contributing towards campaign Launch Readiness Reviews, timing, coordination, and execution of DTC work
• Develops and delivers informative consumer-friendly education and other direct-to-consumer initiatives based on customer needs
• Demonstrates broad and in-depth knowledge of marketing mix and leverages this to guide integrated execution and measurement of overall plan
• Adept at developing, executing, and communicating plans based on insights and analysis using multiple data sources
• Executes tactics according to strategy and demonstrates command of traditional and non-traditional marketing channels. Tactics may include; advertising (print, digital, social, out of home, TV/video, and point of care), websites, patient education and literature, (like starter kits, slide decks, email) etc.
• Sets priorities in circumstances of continued complex and conflicting requirements, provides logical recommendations
• Keeps current and anticipates changes in the healthcare landscape, in therapeutic area, and with consumer marketing trends and makes recommendations to adapt plans based on insights

Requirements

• 12+ Years with BS/BA
• OR
• 10+ Years with MS/MA or MBA
• Ability to travel: up to 25%

Preferred

• 10+ years of experience.
• A Bachelor’s degree in marketing or related fields is preferred
• Advanced experience with product lifecycle management is preferred
• An advanced science degree or an advanced business degree such as an MBA is desirable
• Ideal candidate has 3 to 5 years in product marketing or advertising focused on consumers or patients [OTC experience is desirable]

Benefits

• Benefits include company-sponsored medical, dental, vision, and life insurance plans*.
• Paid time off, and a benefits package.
• This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package.
• For additional benefits information, visit: https://www.gilead.com/careers/compensation-benefits-and-wellbeing