Responsibilities

• Own the enterprise discoverability strategy across traditional SEO and emerging AI-driven‑driven answer engines (e.g., featured snippets, voice, conversational search).
• Set standards and best practices for structured data, semantic optimization, and content clarity across all digital properties.
• Lead cross-functional‑functional collaboration with SEO, content, communications, analytics, and technology teams to operationalize AEO at scale.
• Define success metrics and reporting, building dashboards and translating insights into clear recommendations for business and content leaders.
• Stay ahead of industry shifts, including AI search platforms, zero‑click experiences, and evolving search engine behaviors.
• Establish governance to ensure discoverability practices align with brand, accessibility, and data privacy standards.
• Evangelize discoverability excellence through education, enablement, and executive‑level storytelling.
• Additional duties as assigned.