Responsibilities

• Ideate and translate complex marketing strategies and product positioning into high-impact, performance-driven social video concepts.
• Develop platform-native creative ideas optimized for paid channels, including strong hooks, pacing, messaging clarity, and conversion-oriented storytelling.
• Collaborate with marketing, creative, and production teams during brainstorms to develop concepts that fit budget, timeline, and paid media requirements.
• Create detailed storyboards, shot lists, and creative frameworks designed to produce multiple ad variants and asset outputs from a single shoot.
• Act as Director and Director of Photography on shoots, capturing footage optimized for multiple formats and placements (vertical, square, short-form).
• Direct talent and on-camera performances to create authentic, engaging social content that feels native to each platform.
• Partner with editors to shape footage into high-performing paid media assets, providing clear creative direction and feedback through Frame.io.
• Work collaboratively with project managers and production teams to ensure efficient production planning and delivery.
• Implement feedback quickly and effectively in a fast-paced, iterative creative environment.
• Work cross-functionally with the Creative Director, Head of Copy, Art Director, Video Production Director, Producers, in-house production team, Video Editors, and Project Managers.

Requirements

• 7+ years of experience directing and filming commercial or branded video content.
• Strong experience shooting and directing social-first and paid media video creative.
• Proven ability to create thumb-stopping content optimized for performance marketing channels.
• Deep understanding of platform-specific creative best practices for TikTok, Instagram, Meta, and YouTube.
• Expertise in visual storytelling, composition, and lighting, combined with a practical understanding of efficient shoot workflows.
• Experience designing shoots that produce multiple ad variations and scalable creative output.
• Strong communication, problem-solving, and collaboration skills in fast-paced creative and production environments.
• Ability to respond quickly to feedback and iterate on creative concepts.

Preferred

• Experience working in a high-growth e-commerce or DTC brand environment.
• Experience directing performance marketing video campaigns and working closely with paid media teams.
• Understanding of creative testing frameworks and iterative ad development.
• Familiarity with tools such as Airtable, Frame.io, Premiere Pro, StudioBinder, Google Sheets, and Figma.
• Basic understanding of ad messaging, copy structure, and hooks for conversion-focused creative.

Benefits

• competitive compensation and benefits packages.