Responsibilities

• Maintain excellent client and partner agency relationships, understanding the client’s key business and challenges
• Develop strong client presentations that bring the performance plan to life through strategic rationale, data visualization, concise narratives, insights, and action items
• Be a valuable contributor to internal and external meetings, serving as a media expert
• Identify, develop, and oversee the delivery of innovative strategies to deliver on the client’s desired results
• Maintain a sharp focus on performance and measurement
• Lead the development of clear, measurable objectives, strategies, and approaches that connect Hyundai business priorities to performance media planning and optimization
• Partner with the VP to provide thought leadership on Hyundai performance strategy, tactical approach, audience planning, testing opportunities, and measurement implications for senior client and partner agency stakeholders
• In partnership with the VP, ensure all client financial stewardship, reporting, budget management, authorization, and billing needs are met in a timely and accurate manner
• Other duties may be assigned, as needed
• Educate the team on the client’s business needs and provide growth opportunities for each team member

Requirements

• Bachelor’s degree required; concentration in business, marketing, or advertising preferred
• 8–10 years of experience in Media Strategy/Planning with a focus on digital and performance channels; agency and management experience required
• Experience building strong, trust-based senior client relationships and translating business challenges into integrated media strategies that drive measurable outcomes
• Mastery of Microsoft Office Suite products, including Excel, Word, and PowerPoint
• Strong knowledge of research tools (comScore, Kantar, Nielsen, etc.) and ability to analyze data to develop insights and action items
• Proficiency with digital activation and reporting platforms (Prisma, Campaign Manager 360/DoubleClick Campaign Manager, DoubleVerify, etc.)
• Strong understanding of performance measurement, optimization frameworks, audience strategy, and how digital campaign results inform broader media planning decisions
• Excellent written and verbal communication skills, including the ability to maintain strong internal, external, and client relationships with managers, vendors, partner agencies, and clients
• Strong presentation skills
• Superior time management skills and ability to follow through; a strong ability to prioritize and handle multiple tasks with flexibility and to effectively communicate priorities to direct reports

Preferred

• Bachelor’s degree required; concentration in business, marketing, or advertising preferred
• 8–10 years of experience in Media Strategy/Planning with a focus on digital and performance channels; agency and management experience required
• Experience building strong, trust-based senior client relationships and translating business challenges into integrated media strategies that drive measurable outcomes
• Mastery of Microsoft Office Suite products, including Excel, Word, and PowerPoint
• Strong knowledge of research tools (comScore, Kantar, Nielsen, etc.) and ability to analyze data to develop insights and action items
• Proficiency with digital activation and reporting platforms (Prisma, Campaign Manager 360/DoubleClick Campaign Manager, DoubleVerify, etc.)
• Strong understanding of performance measurement, optimization frameworks, audience strategy, and how digital campaign results inform broader media planning decisions
• Excellent written and verbal communication skills, including the ability to maintain strong internal, external, and client relationships with managers, vendors, partner agencies, and clients
• Strong presentation skills
• Superior time management skills and ability to follow through; a strong ability to prioritize and handle multiple tasks with flexibility and to effectively communicate priorities to direct reports