Director Direct Marketing at Independence Blue Cross | Philadelphia, PA

Independence Blue Cross

Director Direct Marketing

Philadelphia, PA (On-site)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Direct ACA member acquisition and retention programs across brands, with platform ownership and cross-functional leadership.

Own multi-brand direct marketing programs and 200+ trigger-based messages.
Must-have: 8–10 years in direct marketing with healthcare/insurance context.
Standout: Product owner for campaign management platform and cross-functional leadership.

Job Description

Responsibilities

Direct the development and execution of direct marketing strategies to acquire and retain ACA members across multiple brands.
Oversee the design, governance, and continuous optimization of 200+ trigger-based clinical messages to improve adherence, preventive care completion, and chronic condition management.
Direct the team responsible for the creation and deployment of onboarding materials that welcome new members and educate them on plan benefits, coverage, and digital tools.
Serve as the product owner for the campaign management platform, guiding business requirements, data enhancements, and new campaign development.
Drive enterprise-wide digital engagement initiatives that reduce administrative costs and accelerate self-service adoption across key populations.
Ensure full compliance with state and federal regulations through timely, accurate, and audit-ready delivery of mandatory communications.
Oversee the development and distribution of print and digital communications to brokers, consultants, and sales teams across multiple brands.
Direct the production and editorial strategy for digital newsletters that highlight corporate capabilities, plan updates, and key changes for customer audiences.
Champion cross-functional collaboration with clinical, IT, compliance, and marketing partners to align messaging and strengthen operational excellence.
Manage and strategically guide external vendor relationships to deliver monthly small group renewal packages, including oversight of the annual refresh of materials.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience.
Minimum 8–10 years in direct marketing, preferably in health insurance or healthcare.
Demonstrated experience managing a high-performing team.
Proven experience managing multi-channel campaigns and marketing automation platforms.
Strong understanding of ACA market dynamics and regulatory requirements.
Demonstrated vendor management experience, including oversight of deliverables and timelines.
Expertise in campaign management tools and CRM systems.
Data-driven decision-making and analytical skills.
Excellent communication and stakeholder management abilities.
Ability to lead cross-functional projects and manage multiple priorities.

Independence Blue Cross

3.4 Glassdoor

Independence Blue Cross is the leading health insurance organization in southeastern Pennsylvania. For 85 years, we have been enhancing the health and well-being of the people and communities we serve. We deliver innovative and competitively priced health care products and services; pioneer new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and support programs and events that promote wellness. To learn more, visit ibx.com. Connect with us on Facebook and Twitter at @IBX and @IndependenceBlueCross on Instagram. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.

Founded in 1938

Philadelphia, Pennsylvania, USA

5K employees (219 in marketing)

www.ibx.com

57% recommend to a friend

45% CEO approval