Director of Direct Mail

Dallas, TX (Remote)

Salary Not AvailableDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own Direct Mail revenue by building a scalable pipeline, enabling sellers with data-driven strategies, and coordinating cross-channel campaigns to deliver measurable growth for clients.

  • Direct Mail growth and pipeline: drive revenue with new business and market collaboration.
  • Sales enablement and collaboration: educate AEs and partner with local sellers to close opportunities.
  • Data-driven optimization and cross-channel: translate insights into tailored recommendations and integrate Direct Mail with digital channels.

Job Description

  • Own and drive Direct Mail revenue growth through self-generated new business and market collaboration
  • Build and manage a strong pipeline, consistently achieving and exceeding sales goals
  • Serve as the Direct Mail subject matter expert across our markets
  • Educate and train Account Executives and sales teams on product positioning, targeting capabilities, best practices, and case studies
  • Partner with local sellers on client strategy, prospecting, proposal development, and closing
  • Conduct compelling virtual and in-person presentations that demonstrate expertise in programmatic audience targeting and data-driven Direct Mail solutions
  • Identify cross-channel opportunities that integrate Direct Mail with digital, CTV, search, and social campaigns
  • Leverage data and insights to create strategic marketing recommendations tailored to each client’s goals
  • Take ownership of the full sales cycle, including pre-sale strategy and post-sale performance analysis
  • Interpret campaign reporting and provide actionable optimization recommendations to drive incremental revenue

Requirements

  • BA/BS degree (required)
  • Direct Mail experience required, specifically data-driven or programmatic Direct Mail solutions
  • Proven track record of exceeding sales quotas in digital or performance-based marketing environments
  • Demonstrated experience selling programmatic marketing solutions
  • Strong new business development background with a hunter mentality
  • Ability to simplify complex marketing strategies into clear, compelling client solutions
  • Advanced understanding of audience targeting, first-party data, attribution, and full-funnel strategy
  • Superior presentation, communication, and interpersonal skills
  • Proficiency in PowerPoint and Excel

Preferred

  • Experience training, mentoring, or coaching sales teams preferred
  • IAB Certification (preferred)

Benefits

  • Competitive base plus UNCAPPED commission plan
  • 3 Weeks PTO
  • 9 Paid Holidays (Two personal/floating Holidays)
  • Health, Dental, Vision
  • 401(K)
  • World Class training opportunities and client solutions, including access to our own DMP
  • Unlimited Growth Potential - Ignite is the fastest growing division of Townsquare Media with upward mobility opportunities
Townsquare Ignite logo

Townsquare Ignite

Townsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions including programmatic, search, marketing and client services. We leverage the widest variety of DSPs and data partners available to deliver personalized solutions to meet our clients' needs at the local, mid-market and national levels. Townsquare Ignite is where context meets precision.

Founded in 2010
New York, NY, US
182 employees (109 in marketing)

Traffic Signals

Monthly Visitors
4.4K
Traffic Source Mix
Search
29%
Direct
47.5%
Referral
7%
Social
14.9%
Paid
1.3%

Headcount Trend

Current headcount: ~202

Marketing Team

Marketing Team Size
102 (50% of company)
Median Career Experience
6 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
4

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