Responsibilities

• Lead the strategic planning, execution, and continuous improvement of the College's digital presence across all online platforms.
• Plan, coordinate, and produce high-quality written, photographic, video, and multimedia content.
• Develop and maintain integrated digital content calendars aligned with recruitment, advancement, and institutional initiatives.
• Serve as primary manager and strategic lead for the College website (hosted on the WordPress platform), ensuring content quality, optimization, performance, and alignment with institutional goals.
• Partner with the Communications Specialist to audit, repurpose, and enhance social media platforms for greater effectiveness and engagement.
• Support media-driven storytelling initiatives in collaboration with the Director of Communications, preparing and amplifying digital content tied to local and regional media coverage.
• Monitor analytics and performance metrics to refine content strategy and maximize impact.
• Maintain consistency in brand voice, visual identity, and messaging across all digital platforms.
• Translate institutional priorities into actionable digital strategies, project plans, timelines, and deliverables.
• Monitor the College's digital presence, audience engagement, and online conversations to identify emerging opportunities, trends, and reputational issues, making recommendations and adjusting strategy as appropriate.

Requirements

• Bachelor’s degree in communications, marketing, journalism, digital media, or related field.
• 3-5 years of professional experience in digital content strategy, communications, marketing, or a related role.
• Exceptional writing and storytelling skills with the ability to translate complex ideas into clear, engaging digital content.
• Demonstrated experience producing and managing multimedia content including video, photography, and written storytelling.
• Experience managing website content within a CMS environment. WordPress experience preferred.
• Familiarity with social media strategy, content planning, and audience engagement across multiple platforms.
• Strong organizational and project management skills with the ability to manage multiple priorities and deadlines simultaneously.
• Demonstrated ability to independently organize work, establish priorities, and carry projects from concept through completion.
• Ability to thrive in a collaborative, fast-paced environment where priorities evolve and projects often begin with strategic direction rather than detailed instructions.
• Excellent judgment, problem-solving ability, and willingness to seek clarification when needed while maintaining ownership of assigned work.

Preferred

• Clear, concise, accurate written communication.
• Intellectual curiosity.
• Eager to try new ways of working and learn from success and failure—a continuous improvement mindset.
• Shares and receives ideas without fear or pride of authorship.
• A team player—honest, thoughtful, direct but kind, and willing to contribute to projects that are not within the job description.
• Values the residential liberal arts experience and our mission but understands we will have to adapt.
• Demonstrates initiative by identifying needs, proposing solutions, and advancing work without waiting for detailed instruction.
• Comfortable translating broad strategic direction into organized plans, priorities, and deliverables.
• Proactively communicates questions, obstacles, and progress to keep projects moving.
• Demonstrates sound professional judgment and adapts digital communications appropriately as institutional priorities or circumstances change.