Director, Digital Media Planning - AWAL at Sony Music Global Job Board | Los Angeles, CA | $100K/yr – $120K/yr

Director, Digital Media Planning - AWAL

Los Angeles, CA (On-site)

$100K/yr – $120K/yrDirector/Executive5+ years expFull time

Posted 1 month ago

Top 1% of applicants do these two things.

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Job Summary

Own media planning and cross-platform activation for artist campaigns, turning marketing objectives into measurable paid media strategies and revenue-driven experiments.

Drive end-to-end media planning, platform mix, targeting, and budget allocation for artist campaigns.
Lead campaign execution across Meta, TikTok, YouTube, Snapchat, and programmatic channels with ongoing optimization.
Analyze full-funnel engagement and deliver audience insights, dashboards, and ROI-focused reporting.

Job Description

Responsibilities

Develop paid media plans aligned with marketing priorities for artist campaigns, releases, and project initiatives.
Identify optimal platform mix, audience segment & targeting strategies, and budget allocation across digital channels.
Translate marketing objectives into performance-driven media strategies.
Design and analyze experiments using platform features (Spotify Marquee, YouTube Shorts, etc) to determine the most cost-effective ways to drive revenue and engagement.
Collaborate with internal and external teams to identify assets and launch, manage, and optimize campaigns across Meta (Instagram / Facebook), TikTok, YouTube / Google, Snapchat, programmatic and display platforms, and emerging platforms.
Monitor performance and adjust campaigns to maximize reach, engagement, and conversion metrics.
Analyze the full-funnel fan experience and track how a fan moves from discovery to purchase; identify friction points and drop-offs.
Track campaign performance and deliver actionable insights and reporting.
Analyze audience and platform data to refine targeting strategies and improve ROI.
Build performance dashboards and post-campaign recaps for stakeholders in the US, UK and international markets.

Requirements

5+ years experience in digital media planning or performance marketing
Experience working with global advertising agencies across multiple genres
Experience running direct campaigns on Meta Ads Manager, Google Ads, TikTok Ads Manager, and YouTube
Strong analytical and reporting skills
Ability to manage multiple campaigns across different markets simultaneously

Preferred

Experience with music, entertainment, or creator-driven marketing campaigns preferred

Benefits

Inclusive, collaborative and global community where you can channel your passion every day
A modern office environment designed to foster productivity, creativity, and teamwork
An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
Voluntary benefits and resources for mental health, fertility coverage, caregiving, and family support
Investment in your professional growth and development
Space to accelerate progress and create what happens next
Time off for a winter recess