Responsibilities

• Partner with business development teams throughout the sales process to understand institutional priorities, identify opportunities, and develop customized digital engagement solutions.
• Serve as EAB's subject-matter expert in digital fundraising, constituent engagement, and higher education Advancement during partner and prospect conversations.
• Translate institutional goals, capital and comprehensive campaign priorities, and audience needs into differentiated digital marketing recommendations that support business development efforts.
• Participate in discovery sessions, proposal development, and executive presentations, helping partners understand how digital engagement strategies can strengthen fundraising outcomes.
• Use market research, institutional data, audience insights, and campaign performance to develop strategic recommendations and identify opportunities for innovation.
• Collaborate with analytics, creative, and strategy teams to ensure proposed solutions are thoughtful, achievable, and aligned with partner expectations.
• Digital Marketing Strategy & Solution Design
• Advise business development and partner teams on digital fundraising strategies that balance institutional goals, audience needs, budget, timing, and expected outcomes.
• Advise institutions on how digital marketing can support capital and comprehensive campaign objectives, including campaign awareness, donor acquisition, participation, stewardship, and milestone communications.
• Recommend integrated digital marketing approaches across paid search, paid social, display, video, landing pages, and emerging channels to support capital and comprehensive campaign communications, donor acquisition, participation, stewardship, and campaign awareness.