Responsibilities

• Develop and execute comprehensive digital marketing strategies for SGC and its brands that align with the overall business goals including driving online revenue, increase website traffic, enhance brand awareness, improve the usage of mobile app, generate leads, and build strong engagement with customers.
• Help establish SGC’s digital marketing foundation including resources, tools, processes, workflows and playbooks.
• Guide the execution across digital channels including website, mobile app, email, social media, SEO, SEM, paid media to ensure brand consistency and campaign effectiveness.
• Implement and analyze data from digital marketing tools including but not limited to Google Analytics to measure campaign effectiveness and identify areas for improvement. Leverage findings to drive continuous improvement and ROI.
• Oversee A/B testing and apply learnings to refine content and spend.
• Work closely with the rest of the marketing team to ensure the digital strategies align with corporate and each brand’s unique goals and identity.
• Manage budget effectively to allocate resources across various channels to maximize ROI.
• Hire, train, and coach a digital marketing team to provide guidance and feedback
• Partner with external digital agencies to execute high-impact campaigns
• Collaborate with internal stakeholders including hotels, IT, Operations ensuring seamless integration of digital marketing strategies with broader business initiatives

Requirements

• Must be 18 years of age or older upon employment.
• Bachelor’s Degree in Marketing, Advertising or relevant Marketing degree is required.
• Minimum ten (10) years of progressive experience in digital marketing with a strong track record in SEO, SEM, Paid Media, Email marketing.
• Minimum five (5) years in a leadership role.
• Proven experience in leveraging digital marketing channels to promote brands, products, and services.
• Deep understanding of web and mobile development and implementation.
• Experience in A/B testing.
• Experience in managing external digital agencies.
• Strong analytical skills and can analyze reports, find trends, and leverage findings to optimize strategies, revenue and grow brand presence.
• Demonstrated passion for digital marketing, social media, consumer trends, and online consumer behavior.

Preferred

• Prior experience in the hospitality industry strongly preferred.
• Experience in the gaming industry is highly desirable.
• Background in agency environments is strongly preferred.