Responsibilities

• Create, manage, and optimize advertising campaigns across: Facebook, Instagram, Google, YouTube, LinkedIn, TikTok
• Generate qualified leads for Home Care Clients, Transportation Services, School Transportation Contracts, Community Partnerships
• Monitor advertising budgets and maximize return on investment (ROI)
• Develop lead-generation funnels and customer acquisition strategies
• Track campaign performance and provide monthly reporting
• Develop and execute recruiting campaigns for Home Health Aides (HHAs), Personal Care Aides (PCAs), Drivers, Nurses, Dispatchers, Administrative Staff
• Manage recruiting advertisements across Indeed, Facebook Jobs, LinkedIn, ZipRecruiter, Other recruiting platforms
• Create innovative recruitment strategies to attract and retain top talent
• Improve applicant flow and hiring conversion rates
• Manage and grow all company social media platforms

Requirements

• Bachelor's Degree in Marketing, Communications, Business, or related field (preferred)
• Minimum 5 years of experience in digital marketing, advertising, and social media management
• Proven success managing multi-platform advertising campaigns
• Experience generating customer leads and employee applicants through digital marketing
• Strong understanding of Facebook Ads Manager, Google Ads, LinkedIn Ads, TikTok Ads, and social media analytics
• Artificial Intelligence Experience (Mandatory)

Preferred

• Experience in healthcare, home care, transportation, or logistics industries
• Graphic design experience using Canva or Adobe Creative Suite
• Video editing and production experience
• Website management and SEO experience
• CRM and marketing automation experience

Benefits

• Quarterly Performance Bonuses
• Paid Time Off
• Health Benefits
• Professional Development Opportunities
• Opportunity for advancement within a rapidly growing organization