Own paid growth across Meta, Google, TikTok, and emerging channels, turning experiments into scalable CAC- and ROAS-focused acquisition that feeds revenue targets.

• Drive end-to-end growth ownership across channels, audiences, and creative testing.
• Measure and optimize CAC, ROAS, and new customer growth with dashboards and forecasting.
• Lead cross-functional partnerships with creative, ecommerce, and leadership to align on growth priorities.

Responsibilities

• Own and evolve the paid digital marketing strategy across Meta, TikTok, Google, and emerging acquisition channels
• Own and lead relationships with paid media agency
• Own the key acquisitions metrics and outcomes
• Manage and optimize acquisition budgets with a strong focus on efficiency, scalability, and return on ad spend
• Lead full-funnel media planning across prospecting, retargeting, and campaign amplification initiatives
• Identify new customer acquisition opportunities, audience strategies, and growth channels that support long-term scale
• Partner closely with creative teams to develop high-performing paid assets aligned with brand standards and campaign goals
• Monitor and optimize acquisition metrics including CAC, ROAS, MER, and new customer growth
• Develop integrated digital growth strategies that support revenue targets, launches, and seasonal campaigns
• Lead testing strategies across creative, landing pages, messaging, audience segmentation, and media buying tactics
• Build audience targeting strategies to improve acquisition efficiency and campaign performance
• Partner cross-functionally to ensure cohesive campaign execution across marketing channels without directly owning retention channels
• Identify opportunities to improve attribution, forecasting, and media mix effectiveness
• Own digital marketing reporting and communicate channel performance, insights, and growth opportunities to leadership
• Build dashboards and forecasting models that provide visibility into acquisition efficiency and marketing contribution
• Analyze campaign performance, customer acquisition trends, and channel data to inform future investment decisions
• Champion a culture of testing, optimization, and performance accountability across the digital marketing function
• Collaborate closely with creative, ecommerce, finance, and leadership teams to align marketing strategies with broader business goals
• Represent digital marketing in leadership discussions, bringing a clear perspective on growth opportunities and investment priorities
• Lead and mentor team members, agencies, and external partners with clarity and accountability

Requirements

• Based in the US or Canada
• Proven experience leading digital marketing and customer acquisition within a direct-to-consumer, retail, fashion, or lifestyle brand
• Deep expertise across paid social, paid search, media buying, and performance marketing strategy
• Strong understanding of attribution, analytics, and customer acquisition metrics
• Hands-on experience with advertising platforms, including Meta, Google, TikTok, Pinterest, and related tools
• Track record of scaling revenue and customer growth through data-driven acquisition strategies
• Experience managing agencies, freelancers, or external marketing partners
• Strong analytical mindset with the ability to translate data into actionable business insights
• Highly organized and comfortable balancing strategy with execution in a fast-moving environment
• A builder mentality with excitement for ownership, experimentation, and scaling growth responsibly

Benefits

• 3 weeks of paid vacation per year
• Health benefits coverage
• $250 annual period & menstrual budget
• $1,000 annual allowance towards Poppy & Peonies product
• $400 home office setup allowance