Responsibilities

• Develop and execute media and advertising plans that support the client's marketing strategy andobjectives.
• Ensure alignment of campaign strategies with client goals, messaging, and tactics.
• Utilize analytics to design and implement innovative strategies that enhance campaign effectiveness.
• Monitor and analyze campaign performance to make data-driven adjustments and optimizations.
• Negotiate media buys, pricing, and placement schedules with vendors to secure optimal rates and placements.
• Manage media buying processes and ensure accurate and timely execution.
• Work closely with clients, stakeholders, and vendors to ensure seamless execution of advertising plans.
• Control pacing, optimization, and timelines to meet campaign objectives.
• Conduct research on emerging media strategies, platforms, and channels.
• Stay updated on industry trends to incorporate new strategies into current and future campaigns

Requirements

• Bachelor’s degree in marketing, advertising, business, or a related field is desired.
• 5+ years of relevant experience in media planning, advertising, or a related role is desired.
• Experience in executing data-driven marketing campaigns
• Experience in Google Ad, Meta Ad, Microsoft Advertising and Facebook blueprint and other display networks. Certification(s) is a plus
• Experience in graphic arts, marketing, website architecture , electronic communications.
• Experience in hospitality or similar fields preferred.

Preferred

• Certification(s) is a plus

Benefits

• Benefits include medical, dental and vision insurance.
• Paid holidays, vacation and sick leave.
• Matching charitable contribution program.
• Camper Benefit Program.
• Pali has Heart – Get Paid to Volunteer.