Director of Digital Marketing

USA (Remote)

Salary Not AvailableDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Lead The Legacy Jewels' digital marketing and e-commerce growth as a Director, shaping strategy, campaigns, analytics, and cross-functional execution to boost brand visibility and sales.

  • Own development and execution of digital marketing strategies and demand generation across channels.
  • Must-have: Deep digital strategy expertise with online growth, campaign planning, and web analytics.
  • Standout: Remote, director-level leadership with cross-functional collaboration in fashion/jewelry.

Job Description

Responsibilities

  • This is a full-time remote position for a Director of Digital Marketing.
  • The role involves leading the development and execution of digital marketing strategies, optimizing e-commerce platforms, driving lead generation, and overseeing online marketing initiatives.
  • Responsibilities include analyzing web traffic data, identifying growth opportunities, and ensuring seamless customer engagement across multiple digital channels to enhance brand visibility and sales.
  • The Director of Digital Marketing will collaborate with cross-functional teams and lead the implementation of campaigns aligned with the company’s goals.

Requirements

  • Deep expertise in Digital Strategy, encompassing campaign planning and online business growth
  • Proficiency in Marketing and E-Commerce, with experience optimizing online retail platforms
  • Strong ability in Lead Generation strategies to drive engagement and expand the customer base
  • Advanced skills in Web Analytics for data-driven decision-making and performance tracking
  • Excellent leadership, communication, and project management skills
  • Proven ability to adapt to dynamic environments and deliver results
  • Bachelor’s degree in Marketing, Business, or related field; MBA is a plus
  • Experience in the fashion or jewelry industry is a significant advantage