Director of Digital Marketing at Joeris General Contractors, LLC | Englewood, CO | $130K/yr – $140K/yr

Joeris General Contractors, LLC

Director of Digital Marketing

Englewood, CO (On-site)

$130K/yr – $140K/yrDirector/Executive7+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end digital experience for a hospitality portfolio, leading brand, performance marketing, and data-driven personalization to convert guests across websites and email channels.

Lead digital brand experience and consistency across properties, focusing on UX, performance, and personalized engagement.
Oversee health checks with agency partners to optimize websites and digital footprints for each property.
Drive ROI-focused performance marketing and website/e-commerce optimization in collaboration with marketing, revenue, and IT teams.

Job Description

Digital Expertise and Support: Serve as the primary point of contact for all digital marketing, website, and email-related inquiries across the portfolio. Own the digital marketing space and be the technical expert for CoralTree Hospitality. Provide feedback and analysis when needed on agency calls and developer requests.
Portfolio Digital Health Checks: Oversee the execution of digital health checks in collaboration with our partner agencies of record, to monitor and improve the digital performance of each property. Ensure properties are dominating their digital backyards by optimizing websites and digital footprints in all areas.
CoralTree Digital Brand Experience: Lead the CoralTree Digital Brand Experience, ensuring a cohesive and innovative digital presence across all properties. Maintain a consistent brand identity across websites and email campaigns, focusing on user experience (UX), performance optimization, and personalized engagement. By collaborating with property teams and leveraging data-driven insights, this position will create compelling digital storytelling that enhances guest engagement and drives conversions. The goal is to ensure every digital touchpoint reflects CoralTree’s high standards, delivering a seamless and impactful guest journey from research to post stay.
Data & Analysis: Utilize data analytics tools to track, measure, and report on the performance of digital marketing initiatives, including websites and email campaigns. Provide actionable insights to optimize digital strategies and drive revenue growth.
Digital Compliance: Ensure all property websites comply with ADA guidelines and cookie compliance regulations. Work with property teams to implement necessary updates and maintain ongoing compliance.
Performance Marketing: Working with digital agencies, manage performance marketing channels (SEM, SEO, PPC, email marketing) to optimize ROI and meet key performance indicators (KPIs). Work closely with marketing and revenue management teams to develop strategies that support revenue goals.
Website and E-commerce Management: Manage website performance, user experience, and e-commerce functionality to maximize conversion rates. Collaborate with web developers/agencies and IT teams to ensure optimal site functionality and improvements.
AI and Personalization Champion: Work with corporate IT and property teams to leverage approved AI-driven technologies and tools to deliver highly personalized and relevant guest experiences across all digital platforms. Being at the forefront of AI and personalization, use data and automation to craft tailored content, offers, and messaging that enhance engagement and drive conversions. This role will be key in helping CoralTree get to the cutting edge of digital innovation, with the goal of providing seamless, customized interactions for guests at every touchpoint.
Innovation and Trends: Stay up-to-date with digital marketing and digital/AI trends and emerging technologies. Introduce new ideas and initiatives to keep CoralTree at the forefront of digital marketing acumen.

Bachelor’s degree in Marketing, Communications, Business, or a related field.
MBA or advanced degree preferred.
Minimum of 7-10 years of experience in digital marketing, with at least 3 years in a leadership role, preferably in the hospitality industry.
Proven track record of developing and executing successful digital marketing strategies.
Strong analytical skills and experience with digital marketing tools (Google Analytics, SEMrush, HubSpot, etc.).
Understanding of web development (HTML, CSS, JavaScript) and design principles.
Excellent communication, project management, and team leadership abilities.
Knowledge of web design, development, UX principles, and e-commerce best practices.
Ability to work across organizational discipline.
Entrepreneurial, Innovative, thoughtful, collaborative and fun mindset
Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

MBA or advanced degree preferred.
Minimum of 7-10 years of experience in digital marketing, with at least 3 years in a leadership role, preferably in the hospitality industry.

Group medical, dental, vision, life, and disability benefits.
Colorado Family and Medical Leave Program (FAMLI)
Participation in a pre-tax flexible benefit plan for healthcare and dependent care reimbursement
An employee assistance program.
Paid time off/sick time.

Joeris General Contractors, LLC

We are a commercial general contractor and construction manager. And we really do build just about everything. In 1967, Leo Joeris laid the foundation of this firm with one simple principle: first build trust.He was right. Everything we build depends on trust. Trust in relationships – external and internal. Trust in the fairness and integrity of our interactions with owners, architects, subcontractors and employees. Trust in the technical knowledge and skill we bring to each project. Trust in our reliability in delivering results: on time and on budget.More than 53 years and hundreds of successful projects later, we’ve proven that our founding principle still resonates with communities and corporate clients throughout Texas.

Founded in 1967

San Antonio, Texas, USA

534 employees

www.joeris.com