Responsibilities

• Oversee the digital marketing ecosystem, including DPL websites (Webflow), Marketing Cloud, SalesLoft, Salesforce integrations, AI, social and search channels, and ad platforms.
• Develop and execute comprehensive digital marketing strategies aligned with company goals, focusing on SEO, AEO, content marketing, and performance marketing.
• Own multi-channel lead generation and conversion.
• Analyze campaign data to assess effectiveness and identify opportunities for improvement using analytics tools such as Google Analytics and SQL queries.
• Use actionable insights to drive informed budgeting, allocation, and campaign decisions.
• Allocate and manage marketing spend across platforms and campaigns to ensure a positive return on investment.
• Prepare and present reports to executive leadership.
• Develop and manage vendor relationships.
• Monitor industry trends to stay ahead of digital marketing innovations and incorporate best practices into strategies.
• Collaborate cross-functionally to ensure timely delivery of campaigns.

Requirements

• 7+ years experience in B2B digital marketing and lead gen roles
• Strong communication, collaboration, and consensus building skills
• Comfortable working in a fast-paced environment with competing demands requiring high velocity execution
• Ability to work cross-functionally to ensure timely delivery of projects while maintaining a high standard of quality
• Proven experience as a digital marketing program leader with strong examples of successful campaigns across multiple channels
• Deep understanding of conversion optimization techniques and performance marketing strategies
• Expertise in SEO tools (Ahrefs), GA4, Google AdWords, Meta, LinkedIn Advertising, Content Management Systems (Webflow), HTML/CSS/JavaScript skills (preferred)
• Experience with Marketing Cloud, SalesLoft, Salesforce and automation tools
• Knowledge of SQL for data analysis and reporting purposes
• Ability to analyze complex data sets to deliver actionable insights for ongoing testing and improvement of digital strategy and campaign performance

Preferred

• Annuity/insurance industry marketing experience is a major plus
• Experience leveraging AI tools (i.e., Claude) to increase workflow and content creation/distribution efficiency
• Knowledge of Asana and Microsoft Office Suite