Responsibilities

• Paid Media Strategy, In-House Buying & Budget Management: Direct paid media strategy and provide strategic oversight of in-house digital media buying practices—including campaign structure, targeting, creative testing, and optimization—ensuring strong performance across channels (e.g., programmatic, Google Ads, paid social, streaming/CTV, audio, video).
• Lead full-funnel performance planning and management, establishing and managing KPIs (e.g., ROAS/ROI, CPA/CPL, conversion rate, engagement metrics, list growth, qualified traffic growth) to ensure digital marketing drives measurable outcomes.
• Leverage AI and automation to improve marketing efficiency, including campaign optimization, insight generation, and audience targeting improvements.
• Lead annual and campaign-level budget planning, pacing, forecasting, and performance reporting; ensure spending aligns with priorities and delivers measurable results.
• Oversee digital media fraud protection, traffic quality monitoring and invalid traffic prevention; ensure brand safety controls, placement exclusions, and transparency requirements; and evaluate vendor tools and processes to maintain high-quality, trustworthy acquisition and engagement.
• Establish paid media governance standards including naming conventions, audience strategy frameworks, UTM discipline, tagging, trafficking QA, and documentation.
• Oversee paid media partner/vendor relationships as needed, ensuring contract monitoring, accountability and performance.
• Website Strategy, Optimization & Agency Management: Own website strategy and optimization roadmap to improve user experience, conversion performance, and content discoverability.
• Manage website agency and vendor contracts and relationships, ensuring timely delivery, quality assurance, and alignment with brand and performance goals.
• Collaborate with internal stakeholders to prioritize website enhancements, landing page improvements, and digital user journey optimization.

Requirements

• 8+ years of digital media leadership experience required.
• Education (4-year degree) in business, marketing, advertising, communications, hospitality or similar preferred. Graduate degree a plus.
• Advertising agency or media company experience preferred.
• Demonstrated success managing and optimizing digital marketing budgets and performance KPIs.
• Strong understanding of in-house paid media buying best practices, campaign governance, and platform optimization.
• Proven experience leading AEO/SEO strategies and translating insights into measurable results.
• Experience overseeing website strategy, development coordination, and optimization.
• Demonstrated ability to apply AI tools and emerging best practices to improve digital marketing performance, content efficiency, and website/search competitiveness.
• Strong analytics proficiency with GA4 and experience interpreting and leveraging dashboards (PowerBI or comparable tools).
• Experience leading teams or managing direct reports, with strong organizational and leadership skills.

Nice To Have

• Graduate degree a plus
• Strong writing and public speaking skills are preferred.

Benefits