Responsibilities

• Own the digital marketing strategy across paid search, paid social, email, SMS, local SEO, AEO, website conversion optimization, and emerging digital channels.
• Develop and execute channel-specific growth strategies that support member acquisition, engagement, brand awareness, new studio openings, and franchise development objectives.
• Partner with the Vice President of Marketing to establish digital performance goals, identify growth opportunities, and provide recommendations regarding media investment allocation across channels.
• Own the systemwide social media strategy, establishing channel objectives, content frameworks, platform best practices, and performance expectations while providing strategic oversight of social media execution across all channels.
• Oversee influencer and creator partnership strategy that expands brand visibility and manage high-level partnerships to drive brand visibility and audience growth.
• Oversee the strategic management of Google Business Profiles, Yext, and local search visibility initiatives to strengthen digital presence across all studio locations.
• Evaluate emerging digital platforms, technologies, and channel opportunities to ensure BODYBAR remains competitive in a rapidly evolving digital landscape.
• Oversee paid media strategy and performance across Google Ads, Meta advertising platforms, and future digital acquisition channels.
• Lead website and digital performance optimization, establishing testing frameworks across landing pages, campaigns, and user journeys to improve conversion, user experience and engagement, and acquisition efficiency.
• Own the strategic direction of national email and SMS marketing initiatives, ensuring alignment with campaign objectives, engagement goals, and overall marketing priorities.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field; Master’s degree preferred.
• 7+ years of experience in digital marketing, performance marketing, demand generation, or growth marketing leadership within a multi-location or franchise environment.
• Experience supporting marketing initiatives for franchise or multi-location consumer brands strongly preferred.
• Demonstrated success managing paid media, digital acquisition channels, marketing analytics, and performance optimization initiatives.
• Proven experience developing digital marketing strategies that drive measurable business growth and customer acquisition.
• Experience managing agency relationships and holding external partners accountable for performance outcomes.
• Strong understanding of website analytics, attribution modeling, conversion optimization, CRM marketing, and marketing technology ecosystems.
• Proficiency with Google Analytics, Google Ads, Meta Business Suite, Point-of-Sale and CRM platforms, AI and business intelligence tools required.
• Demonstrated ability to translate complex performance data into actionable business recommendations.
• Prior people management required.

Preferred

• Familiarity with Pilates is a plus

Benefits

• 401(k) matching
• Bonus based on performance
• Competitive salary
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Training & development
• Wellness resources