Responsibilities

• Oversee the analysis of digital marketing data across media, email, web, and app channels, focusing on performance metrics, customer engagement trends, and user behavior.
• Develop and implement an end-to-end analytics roadmap that supports the business's digital marketing strategy.
• Develop and present strategic insights and recommendations based on data analysis to optimize digital marketing campaigns, improve customer experiences, and drive conversions.
• Monitor and evaluate channel trends, attribution models, and the effectiveness of digital campaigns.
• Provide recommendations for continuous improvement and lead A/B testing initiatives to test hypotheses, validate strategies, and optimize digital marketing efforts across campaigns and web/app platforms.
• Query, analyze, and interpret complex data sets to uncover actionable insights. Ensure data accuracy and integrity by performing regular quality checks and validation.
• Stay up to date with the latest digital marketing tools and technologies, ensuring that the team leverages the most effective solutions for data collection, analysis, and reporting.
• Manage and mentor a team of digital marketing analysts, ensuring the delivery of high-quality analysis and actionable insights. Foster a collaborative and growth-oriented team environment.
• Analyze customer journeys across digital marketing channels and web/app, identifying opportunities for enhancement and developing strategies to improve engagement and conversion rates.
• Partner with multiple teams to ensure alignment on digital marketing strategies and to implement data-driven initiatives that move the business forward.
• Prepare and present analytical findings, insights, and recommendations to senior leadership and business partners, ensuring clarity and actionable outcomes.

Requirements

• The ideal candidate holds a bachelor’s degree in business management, Finance, or a related field, or equivalent education and experience.
• They bring at least four years of relevant experience within a specialized functional or industry area, along with seven or more years of experience in the hospitality, travel, or entertainment industry, using operational insights and analytics to drive business performance.
• They are skilled at translating complex data into clear, actionable stories that enable Enterprise Analytics and business leaders to make informed decisions.
• They demonstrate strong relationship-building abilities and possess excellent verbal, written, and presentation communication skills.
• The candidate has hands-on experience with SQL, Python, and platforms such as Azure Databricks, as well as digital analytics tools including Adobe Analytics and Google Analytics.
• They have a proven ability to improve performance through data-driven insights, a solid understanding of marketing principles and problem-solving approaches, advanced proficiency in Microsoft Excel, and a strategic mindset focused on delivering measurable results

Benefits

• Wellness incentive programs to help you stay healthy physically and mentally
• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
• Free meals in our employee dining room
• Free parking on and off shift
• Health & Income Protection benefits (for eligible employees)
• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community