Responsibilities

• Implement and administer the content management system (CMS), communicating with and managing key stakeholders through the system
• Lead the scope and shape of the continuing evolution of the ferris.edu website, ensuring that the site continues to exceed best practices and maintains customer focus
• Supervise and encourage the professional growth and development of the Web Marketing Team, including full-time, part-time, and student staff as assigned
• Organize, supervise, and/or conduct regular CMS training for colleagues from university colleges, departments, or organizations, and review their content for relevance and accuracy
• Monitor appropriate use of the ferris.edu website and enforce the university's web policy
• Utilize the Omni Insights and other tools to develop and monitor site analytics to evaluate the SEO and other relevant performance indicators of the ferris.edu website to proactively ensure accessibility compliance, brand and communications consistency, and to fix and/or remove broken links or incorrect/invalid content as needed
• Test and ensure functionality and efficiency of the ferris.edu website across all browsers, operating systems, and devices
• Maintain the university’s website calendar system by editing content for clarity and spelling, actively posting updated information, and keeping materials current
• Assist colleagues from university colleges, departments, or organizations with developing new or maintaining and updating the content of current sections of the ferris.edu website representing their departments and divisions, including search-optimized, marketing-related text, photos, embedded videos, social media feeds, and web forms compliant with FERPA, GDPR, and other privacy laws
• Manage, improve, and/or enhance the CMS internal search function for the ferris.edu website

Requirements

• Bachelor’s degree
• A minimum of three years of demonstrated experience with designing, constructing, developing content for, and maintaining websites
• Three years of website development and/or management experience, including, but not limited to, HTML, JavaScript, CSS, Google Analytics, Search Engine Optimization (SEO), Adobe Photoshop, and W3C standards
• Experience with Content Management System-driven websites
• Demonstrated work experience with Web design and other related creative concept development
• Demonstrated team management/leadership/mentorship work experience, along with strong organizational, troubleshooting, and analytical skills
• Excellent written, oral, and interpersonal communication skills
• Demonstrated work experience with customer service emphasis and/or collaborative, project-based assignments

Nice To Have

• Master's degree
• Marketing, communications, and/or public relations work experience, preferably in higher education
• Experience with Classic ASP, ASP.net, XML/XSLT, PHP, and SQL
• Experience with digital advertising creation, placement, and monitoring
• Knowledge of social media platforms and best practices and analyzing performance
• Experience or training related to creating accessible documents using Adobe PDF and Microsoft Word
• Knowledge of Ferris State University structures, constituencies, academic programs and mission, vision and values

Benefits

• Comprehensive benefits package (health care, vacation, etc.). Please see the following link for a list of benefits offered with this position.