Responsibilities

• Develop and lead BRIF's digital media strategy to increase donor acquisition, retention, and lifetime value.
• Create campaigns that inspire giving and demonstrate the impact of supporting Birthright Israel.
• Partner with the Development team to ensure digital efforts align with fundraising priorities and donor journeys.
• Work closely with the Chief Marketing Officer to ensure digital efforts support organizational priorities.
• Oversee paid media campaigns across platforms such as Google, Facebook/Instagram, TikTok, and others to reach prospective donors and re-engage existing supporters.
• Manage BRIF's social media presence (paid and organic), ensuring content reflects our mission and resonates with our community.
• Collaborate with creative teams to produce compelling, donor-focused content and storytelling.
• Manage relationships with vendors and agencies, ensuring accountability and strong performance.
• Analyze performance metrics such as click-through rates, conversion rates, and engagement trends to understand what drives donor action.
• Design and implement A/B testing for emails, ads, and landing pages to continuously improve results.

Requirements

• 8+ years of experience in digital marketing or media; background in supporting fundraising or donor engagement is a plus.
• Proven ability to use digital channels and data-driven insights to drive measurable results for nonprofit or mission-driven organizations.
• Strong understanding of paid media, social media, and digital engagement strategies.
• Ability to translate data into insights and communicate results to non-technical stakeholders.
• A strategic thinker who can also roll up their sleeves when needed.
• A collaborative leader who thrives in a mission-driven environment.
• A self-driven professional with the capacity to work both independently and collaboratively.
• An expert at agility who can pivot on projects when the facts on the ground shift.
• Someone who is excited to use digital tools and data insights to strengthen Jewish identity and community through philanthropy.

Preferred

• Experience working in nonprofit fundraising environments
• Familiarity with Jewish philanthropy or Birthright programs

Benefits

• comprehensive medical insurance, vision insurance, and dental insurance.
• Employees have access to set aside funds for retirement through our 403(b) plan, which includes a 5% salary match that vests over the first 5 years of employment.
• remote work opportunities outside of the 4 days/week in-office.
• generous sick time, annual personal days, as well as a work calendar offering time off for Jewish and secular holidays.