Director of Digital Communications

District of Columbia, USA (Hybrid)

$189K/yr – $217K/yrDirector/Executive10+ years expFull time

Posted 4 days ago

Job Summary

Own and lead Guttmacher’s digital strategy across web, social, email, and analytics, partnering with senior leaders to drive data-informed initiatives and cross-functional impact.

  • Own digital strategy and KPIs across platforms
  • Lead cross-functional initiatives with Development, Policy, Communications
  • Develop and mentor a multidisciplinary digital team and foster data-informed experimentation

Job Description

Responsibilities

  • Define and lead an integrated digital strategy that advances Guttmacher’s mission and aligns with international and domestic research, policy, communications,brand and fund raising priorities.
  • Champion data-driven decision-making, ensuring digital initiatives are continuously evaluated for reach, engagement, UX, and SEO and responsive to evolving AI shifts.
  • Establish cohesive, audience-driven strategies and tactics that reinforce institutional voice and are applied consistently across platforms and via bespoke platform strategies as needed.
  • Serve as a strategic partner to senior leaders, program staff, and fundraising teams, bringing digital-first approaches and best practices to institutional communications.
  • Develop, manage, and mentor a multidisciplinary digital team spanning social media, email, web, analytics, and graphic design.
  • Build leadership capacity within the team by delegating vertical oversight, increasing cross-training, and ensuring professional development and accountability.
  • Foster an inclusive, collaborative culture grounded in creativity, learning, and data-informed experimentation
  • Works in close partnership with senior staff to help improve cross and interdivisional communication and project management.
  • Lead high-impact initiatives that advance institutional priorities and require cross-functional collaboration, working closely with Development, US Policy and Communications,Domestic Research,and Global Research and Advocacy.
  • Pilot and scale new tools and formats to strengthen digital engagement.

Requirements

  • 10+ years of progressively senior experience in digital communications including strategy and execution.
  • At least three years of management/supervision experience and an ability to thoughtfully manage team members with diverse skillsets .
  • Proven ability to set digital vision and deliver measurable growth in reach, engagement, and impact.
  • Demonstrated success managing complex,cross-team and organizational-wide initiatives.
  • Experience overseeing high-visibility digital initiatives orflagshipplatforms.
  • Strong leadership and change management skills, including team-building , mentoring, and driving organizational transformation.
  • Proficiency in digital strategy oversight, with familiarity in CMS, CRM, analytics, SEO/UX, and creative workflows, and the ability to guide specialized staff.
  • Excellent communication and presentation skills, including the ability to translate performance insights into actionable strategies for leadership.
  • Strong editorial judgment and messaging skills, with experience reviewing and refining content across digital channels.
  • Experience navigating multiple perspectives and experiences with a problem-solving stance.

Preferred

  • Experience providing creative direction for multimedia campaigns.
  • Background in nonprofit, research, policy, or advocacy communications.
  • Experience collaborating with fundraising/development teams on donor engagement and campaigns.
  • Familiarity with SRHR, reproductive justice, or global health communications.
  • Experience managing vendors, budgets, and cross-divisional digital product lifecycles.

Benefits

  • We offer excellent benefits, including medical,dental,vision, and life insurance; vacation,personal, and sick time; paid parental leave; tuition reimbursement; commuting subsidy; and a 401(k) plan with employer match.
GUTTMACHER INSTITUTE logo

GUTTMACHER INSTITUTE

2.7 Glassdoor

Advancing sexual & reproductive health & rights worldwide for more than 55 years.

Founded in 1968
New York, New York, USA
147 employees (16 in marketing)
0% recommend to a friend
0% CEO approval

Salaries

Posted range

$189K/yr – $217K/yr

Taken straight from the job posting.

See all GUTTMACHER INSTITUTE salaries

Marketing Team

Marketing Team Size
16 (11% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
192.3K
Monthly Google Ads Budget
$69.2K
Traffic Source Mix
Search
65.4%
Direct
20.9%
Referral
6%
Social
3.4%
Paid
0.1%

Headcount Trend

Current headcount: ~147

Recent News

GUTTMACHER INSTITUTE logo

Director of Digital Communications

GUTTMACHER INSTITUTE · District of Columbia, USA · Hybrid