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Director, Digital Advertising Operations
Charlotte, NC (On-site)
Posted 5 weeks ago
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Original Job Description
Overview We are seeking a Director, Digital Advertising Operations to lead the management, optimization, and integration of our digital advertising operations team. In this role, you will manage our digital advertising operations end to end—from order intake through traJicking, optimization and reporting. You will collaborate with cross-functional teams to support new product development, streamline workflows, and drive automation and innovation in digital ad operations. Key Responsibilities • Take operational ownership of all digital ad platforms and processes from order entry through fulfillment, reporting, and invoicing. • Align traJicking and campaign management standard operating procedures with downstream systems (Order Management Systems, billing, data warehouse, BI) and maintain change control. • Coordinate new product rollouts and platform updates, ensuring proper data flow into reporting, billing, and Power BI dashboards. • Implement and maintain a cohesive change management process for initiatives impacting ad servers and related platforms. • Plan and execute platform migrations and upgrades; lead User Acceptance Testing, cutovers, and post-launch stabilization. • Oversee platform setup, configuration, and maintenance across ad servers (e.g., Google Ad Manager), DSPs (e.g., DV360, The Trade Desk), OMS/workflow, and analytics tools.• Monitor delivery, pacing, margins, and revenue at risk; drive optimizations, manage makegoods, and ensure on-time, accurate reconciliations. • Drive automation (alerts, QA, traJicking, reconciliations) and build clear, up-to-date documentation and SOPs. • Manage vendor relationships and contracts; track license utilization and platform performance against KPIs. • Lead, coach, and scale a high-performing operations team; set SLAs, capacity plans, and career development paths. Required Qualifications • 8+ years in digital advertising operations/ad tech/platform management; 5+ years in a leadership role. • Expertise with Google Ad Manager and programmatic platforms (DV360, The Trade Desk), OMS/workflow tools, and traJicking processes. • Proficiency with analytics/reporting (Power BI, Tableau, GA4); strong attention to data accuracy and reconciliations. • Excellent cross-functional communication, stakeholder management, and documentation skills. Preferred Qualifications • Familiarity with tag management (e.g., Google Tag Manager) and troubleshooting ad tags. • Knowledge of VAST/VPAID, viewability/IVT, brand safety, header bidding, PMPs, and audience targeting. • Experience with platform migrations, change management, and UAT best practices.
Hearst Television
We’re ambitious. We’re smart. We want to be the best, to put our mark on every story we tell and every project we take on. We have an uncompromising sense of integrity and an insatiable hunger for quality. And we’re looking for people like us. When you work at Hearst Television, you’ll have the opportunity to create your own Hearst career story. The opportunity to be developed, empowered, and rewarded. We set a certain standard of excellence for ourselves. But don’t worry, you won’t be trying to meet that standard alone. Our employees enjoy some of the best support in the industry. We foster a culture of diversity, stability and support – you’ll really feel like part of the Hearst Family.You’ll be able to rely on of one of the largest, most stable news and broadcasting organizations in the country. Hearst Television has been privately owned for over a century - we’re here to stay. We own and/or operate 35 television stations and two radio stations. We reach 21 million U.S. television households across 39 states. Our stations operate web and mobile platforms which reach 25 million unique visitors every month. Hearst Television has been honored with numerous awards for journalism and innovation, including the Walter Cronkite Award for political journalism, the Edward R. Murrow Award, the DuPont-Columbia Award and the George Foster Peabody Award. Our community service has been widely acknowledged, including our support for organizations like the Emma L. Bowen Foundation for Minority Interests in Media, the National Association of Broadcasters Education Foundation and the Broadcasters Foundation of America. If you seek to excel in your role, whether it’s in news, sales, marketing, engineering, IT, production, graphics/design, radio or technical, a career at Hearst Television could be the perfect opportunity for you. If you can not only see the bigger picture, but be a part of shaping it, we want to hear from you.
